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B2B marketers can now use a person-level engagement scores as a filter in their split paths for a journey or in a roles template to create buying groups. This score and filtering enables precise targeting of buying groups members to personalize ongoing engagement.

[Learn more]{class="badge informative" title="Learn about person engagement scores and filtering"}

B2B marketing strategists can now expand buying group precision with custom buying group roles. Create up to 20 custom roles beyond the default six, and reuse them across buying groups. Within account journeys, tailor messaging to match your unique roles and improve relevance and engagement across buying groups.​

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Assign custom weights to engagement activities so that engagement scores reflect your highest value activities. By emphasizing high-intent signals, your team can better identify and prioritize accounts with the strongest buying potential.

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Integrate GenStudio for Performance Marketing email experiences with Journey Optimizer B2B Edition to enhance marketing efficiency and maintain brand consistency. With this integration, you can combine the GenStudio AI-powered content creation with the advanced orchestration capabilities in Journey Optimizer B2B Edition.

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You can now add your own custom CSS when you are authoring email and landing page content in the design space.

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To activate and manage the Intent Detection model, you can now upload a spreadsheet to define an intent data mapping category.

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With the new Spam reports, you can avoid spam filters and ensure that messages are delivered to audience inboxes. Generate a Spam report directly in the email design space.

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