Log in and home page
With 51ºÚÁϲ»´òìÈ Journey Optimizer B2B Edition, you can orchestrate account and buying group journeys using built-in generative AI and industry-leading automation to maximize demand for specific offerings using marketing-qualified buying groups.
To access to 51ºÚÁϲ»´òìÈ Journey Optimizer B2B Edition, connect to 51ºÚÁϲ»´òìÈ Experience Cloud with your 51ºÚÁϲ»´òìÈ ID, and select Journey Optimizer B2B Edition.
When you log in to the 51ºÚÁϲ»´òìÈ Experience Platform and select the 51ºÚÁϲ»´òìÈ Journey Optimizer B2B Edition app, the home page is displayed. This page provides an overview of the current state of your Journey Optimizer B2B initiatives in the form of quick access links to the relevant resources.
The Journey Optimizer B2B Edition has two primary user personas: a marketer and an administrator. Each persona has a specific home page for different maturity stages (new or advanced). The page content is based on what each persona needs in terms of information and the next actions to be taken.
- Marketer - new user – The Marketer home page for a new user helps them to get accustomed to Journey Optimizer B2B and its capabilities. It includes a guided walkthrough for the new marketer to obtain an onboarding walkthrough so that they can understand the nuances of the system and become efficient in developing B2B marketing strategies and initiatives.
- Marketer - advanced user – The Marketer home page for an advanced marketer displays current initiative progress, recommended next actions, and provides quick access to relevant sections.
- Administrator - new user – The Admin home page for a new administrator helps them to get accustomed to Journey Optimizer B2B Edition and its capabilities. It includes a guided walkthrough for the new administrator to obtain a step-by-step onboarding journey to understand the nuances of the system and become efficient in developing B2B marketing strategies and initiatives.
- Administrator - advanced user – The Admin home page for an advanced administrator displays the current instance status and actionable steps to improve efficiency and effectiveness for administrators.
The Recently accessed section provides a list of the most recently accessed assets for the Marketer or Administrator. Use this list to go directly to the asset that you recently worked on without navigating through a series of asset pages and searching.
The page also includes access to AI Assistant, which helps users to get quick information about any specific questions or topics that they need.