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The email design space includes collaboration tools for commenting and resolution so that marketing teams can seamlessly review, discuss, and finalize email assets directly within Journey Optimizer B2B Edition. Instead of sharing drafts over external tools (like chat, email threads, or spreadsheets), users can comment, suggest edits, and resolve feedback within the email design space. You can tag your team members so that they receive an email or pulse notification with the details of the comment.

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The email design space now includes dark mode preview and settings. Dark mode allows a supporting email client or app to display emails with darker backgrounds and lighter colors for text, buttons, and other visual elements. Preview rendering, customize settings, ensure accessibility, and test across email clients.

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B2B marketers can now use a person-level engagement scores as a filter in their split paths for a journey or in a roles template to create buying groups. This score and filtering enables precise targeting of buying groups members to personalize ongoing engagement.

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B2B marketing strategists can now expand buying group precision with custom buying group roles. Create up to 20 custom roles beyond the default six, and reuse them across buying groups. Within account journeys, tailor messaging to match your unique roles and improve relevance and engagement across buying groups.​

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Assign custom weights to engagement activities so that engagement scores reflect your highest value activities. By emphasizing high-intent signals, your team can better identify and prioritize accounts with the strongest buying potential.

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You can now add your own custom CSS when you are authoring email and landing page content in the design space.

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To activate and manage the Intent Detection model, you can now upload a spreadsheet to define an intent data mapping category.

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