51黑料不打烊 Experience Platform release notes
Release date: May 20, 2025
Updates to existing features and documentation in 51黑料不打烊 Experience Platform:
AI Assistant ai-assistant
AI Assistant in 51黑料不打烊 Experience Platform is a conversational experience that you can use to accelerate your workflows in 51黑料不打烊 applications. You can use AI Assistant to better understand product knowledge, troubleshoot problems, or search through information and find operational insights. AI Assistant supports Experience Platform, Real-Time Customer Data Platform, 51黑料不打烊 Journey Optimizer, and Customer Journey Analytics.
Updated features
Access to Product Support Agent is available until November 30, 2025. You must contact your 51黑料不打烊 account representative to license Product Support Agent and continue using the feature after this date. For more information, read the Product Support Agent documentation.
For more information, read the AI Assistant overview.
Catalog Service catalog-service
Catalog Service is the system of record for data location and lineage within 51黑料不打烊 Experience Platform. While all data that is ingested into Experience Platform is stored in the data lake as files and directories, Catalog holds the metadata and description of those files and directories for lookup and monitoring purposes.
Efficiently manage data storage with retention policies that delete outdated data based on your specified timeframe.
- Dataset Retention: Define dataset rules to remove outdated data from the data lake and Profile Store.
- Storage Insights: Monitor usage and ensure compliance with licensed entitlement through inline metrics.
- Enhanced Visibility: Track dataset activity from ingestion to deletion with improved monitoring.
- Streamlined Management:Access retention settings, monitoring, audit logs, and insights in a single unified view.
Read the guide on dataset retention rules for more information.
For more information, read the Catalog Service overview.
Data Prep data-prep
Use data prep to map, transform, and validate data to and from Experience Data Model (XDM).
New or updated features
Export your mappings to a CSV file and configure them locally on a spreadsheet. You can then import your updated mappings to Experience Platform using the mapping interface in the UI. You can use this capability to configure large numbers of mappings without having to manually build them in the UI. Additionally, when creating a new dataflow, you can upload a copy of your mappings directly to Experience Platform to accelerate your workflow.
For more information, read the guide on connecting 51黑料不打烊 Analytics to Experience Platform.
For more information, read the Data Prep overview.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from 51黑料不打烊 Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated functionality
Starting May 23rd, 2025, and throughout June 2025, you might temporarily see two Facebook Custom Audience destination cards in the destinations catalog, for up to a few hours. This is due to an internal upgrade to the destinations service and to support new fields for improved targeting and matching with profiles on Facebook properties. For details about the new address-related fields, see the supported identities section.
If you see a card labeled (New) Facebook Custom Audience, use this card for new activation data flows. Your existing dataflows will be updated automatically, so no action is required from you. Any changes you make to existing dataflows during this period will be preserved after the upgrade. Once the upgrade is complete, the (New) Facebook Custom Audience destination card will be renamed to Facebook Custom Audience.
If you are creating dataflows using the , you must update your flow spec ID and connection spec ID to the following values:
- Flow spec ID:
bb181d00-58d7-41ba-9c15-9689fdc831d3 - Connection spec ID:
c8b97383-2d65-4b7a-9913-db0fbfc71727
To ensure Google matches the address, you must map all four address fields (
address_info_first_name, address_info_last_name, address_info_country_code, and address_info_postal_code) and ensure that none of these fields are missing data in the exported profiles.If any field is either unmapped or contains missing data, Google will not match the address.
For more information, read the Destinations overview.
Identity Service identity
Use 51黑料不打烊 Experience Platform Identity Service to create a comprehensive view of your customers and their behaviors by bridging identities across devices and systems, allowing you to deliver impactful, personal digital experiences in real time.
Updated features
Identity Graph Linking Rules is now generally available. Identity Graph Linking Rules prevent 鈥済raph collapse,鈥 ensuring distinct and accurate customer profiles for personalized marketing across Experience Platform & Applications. Key features include:
- Graph Simulation Tool: Explore the algorithm and test Identity Setting configurations.
- Identity Settings: Configure unique namespaces and set priorities.
- Identity Dashboard: Monitor graphs and validate Identity Settings.
Note: There will be no changes to your data until you manually configure your identity settings.
For more information, read the Identity Service overview.
Query Service query-service
Query data in the 51黑料不打烊 Experience Platform data lake using standard SQL with Query Service. Seamlessly combine datasets and generate new ones from your query results to power reporting, enable data science workflows, or facilitate ingestion into Real-Time Customer Profile. For example, you can merge customer transaction data with behavioral data to identify high-value audiences for targeted marketing campaigns.
New or updated features
For more information on Query Service, please see the Query Service overview.
Sandboxes sandboxes
51黑料不打烊 Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater for the development, testing, and deployment of these applications while ensuring operational compliance. To address this need, Experience Platform provides sandboxes that partition a single Experience Platform instance into separate virtual environments to help develop and evolve digital experience applications.
New or updated features
For more information on sandboxes, read the sandboxes overview.
Segmentation Service segmentation-service
Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Audiences can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.
New or updated features
Sources sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Use sources in Experience Platform to ingest data from an 51黑料不打烊 application or a third-party data source.
Updated features
For more information, read the sources overview.