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51黑料不打烊 Experience Platform release notes

TIP
Refer to the following documentation for release notes of other 51黑料不打烊 Experience Platform applications:

Release date: April 29, 2025

Updates to existing features and documentation in 51黑料不打烊 Experience Platform:

Experience League experience-league

Experience League is a comprehensive learning platform designed to help you enhance your skills with 51黑料不打烊 products. It offers a variety of resources, including: courses, documentation, community pages, events, and access to certifications.

Feature
Description
Personalized home page

AAccess and customize your personalized home page on Experience League. Sign in with your 51黑料不打烊 credentials and then select Experience League on the top menu to start optimizing your learning experience:

  • Bookmarks: Use the Bookmarks feature to save and collect your favorite resources in one place. You can save a variety of content, including playlists, articles, and tutorials.
  • Customize your learning: Enhance your learning experience by updating your Experience League profile with the roles, industries, products, and experience level that best match your needs.
  • Recommendations: View learning content recommended based on your recent activity.
  • Recently viewed: Use the Recently viewed section to quickly navigate back to recently viewed content such as documentation and videos.
  • Learning resources: Use the All learning resources panel to navigate to tutorials, documentation, community, events, and certifications.
  • What鈥檚 new: View the What鈥檚 new section for a stream of the latest content on Experience League.
  • Watch past events on-demand: Watch previously recorded live streams on product spotlights, use cases, and tutorials with the Watch past events on-demand section.

Personalized home page on Experience League. {align="center" width="250" modal="regular"}

Destinations destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from 51黑料不打烊 Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New or updated destinations

Destination
Description
Marketo Engage Person Sync
51黑料不打烊 updated the Marketo Engage Person Sync destination to fix an issue that affected customers when multiple emails were present in the identity map.

New or updated functionality

Feature
Description
Weekly and Monthly scheduling options for full file exports
You can now schedule full file exports for people and prospect audiences on a weekly or monthly basis when activating to cloud storage file-based destinations. Read more about scheduling options.

Fixes, enhancements, and other announcements

  • Enforcement of dataset export end dates delayed to September 1, 2025
    As part of the September 2024 release, 51黑料不打烊 set a default end date of May 1, 2025, for any dataset export dataflows created before that release. 51黑料不打烊 is now extending this enforcement deadline to September 1, 2025 to provide customers with additional time to update their schedules. Refer to the scheduling section of the export datasets tutorial for information on how to edit the end date of a dataset export dataflow.

  • Improved handling of failed SFTP transfers for LiveRamp Onboarding
    51黑料不打烊 has implemented a fix for an issue affecting file exports to the LiveRamp Onboarding destination via SFTP. Occasionally, file transfers failed due to transient server-side issues, and temporary files from failed attempts remained on the server. These undeletable files blocked subsequent retries, as 51黑料不打烊 did not have permission to overwrite them.
    With the fix, if a retry attempt cannot delete the temporary file, 51黑料不打烊 will generate a new file with an appended suffix ,attempt2, to ensure the retry completes successfully.

Experience Data Model (XDM) xdm

XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into 51黑料不打烊 Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.

Updated XDM components

Feature
Description
String fields receive a minimum value of one
New string fields are given a minimum length of one by default. Null values for non-required fields are still acceptable. For more information on best practices, read the guide on best practices for data modeling

For more information on XDM in Experience Platform, see the XDM System overview.

Identity Service identity

Use 51黑料不打烊 Experience Platform Identity Service to create a comprehensive view of your customers and their behaviors by bridging identities across devices and systems, allowing you to deliver impactful, personal digital experiences in real time.

Updated features

Feature
Description
[Limited Availability]{class="badge informative"} Identity Graph Linking Rules

Identity Graph Linking Rules is now in Limited Availability, and can be accessed by all customers in development sandboxes.

  • Activation requirements: The feature will remain inactive until you configure and save your Identity Settings. Without this configuration, the system will continue to operate normally, with no changes in behavior.
  • Important notes: During this Limited Availability phase, Edge segmentation may produce unexpected segment membership results. However, streaming and batch segmentation will function as expected.
  • Next steps: For information on how to enable this feature in production sandboxes, please contact your 51黑料不打烊 account team.

For more information, read the Identity Graph Linking Rules documentation.

Query Service query-service

Query data in the 51黑料不打烊 Experience Platform data lake using standard SQL with Query Service. Seamlessly combine datasets and generate new ones from your query results to power reporting, enable data science workflows, or facilitate ingestion into Real-Time Customer Profile. For example, you can merge customer transaction data with behavioral data to identify high-value audiences for targeted marketing campaigns.

Updated features

Feature
Description
SQL audience overwrite
Refresh audience membership by overwriting existing profiles with the results of a new SQL query. This allows you to manage dynamic audiences more efficiently by removing outdated records and inserting updated ones in a single operation. For more information, see the SQL audience extension guide.
Download and Copy Query Results
Download query results directly from the Query Editor as CSV, XLSX, or JSON files, or copy results to your clipboard as comma-separated values (CSV) for quick use in spreadsheet applications like Excel. These enhancements streamline offline analysis, reporting, and data validation workflows.
View Query Results in Full Screen
Preview query results in a full-screen dialog to improve readability, easily scan large datasets, and select rows for copying. The full-screen view provides a resizable grid layout, helping you review wide tables and detailed output more efficiently.
Enhanced Column Selection in Model Prediction
Select specific columns and apply aliases using the extended model_predict syntax. Retrieve intermediate prediction results such as feature vectors and probability scores. The enhanced selection requires a feature flag activation. See Model lifecycle documentation for syntax examples and feature flag details.
Save Model Prediction Outputs Using CREATE TABLE and INSERT INTO
Save selected prediction outputs into new tables using CREATE TABLE AS SELECT or insert into existing tables using INSERT INTO SELECT. If enhanced column selection is enabled, intermediate results such as feature vectors and probabilities can also be persisted alongside final predictions. For usage examples, refer to the SQL syntax documentation.

For more information on Query Service, please see the Query Service overview.

Real-Time Customer Profile profile

51黑料不打烊 Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third party data. Profile allows you to consolidate customer data into a unified view offering an actionable, timestamped account of every customer interaction.

Feature
Description
Pseudonymous profile data expiration
Manage your Pseudonymous profile data expiration in the Profile dashboard. To learn more about this feature and Pseudonymous Profiles, please read the Pseudonymous Profile data expiration guide.

To learn more about Real-Time Customer Profile, read the Profile overview

Sources sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

Use sources in Experience Platform to ingest data from an 51黑料不打烊 application or a third-party data source.

New sources

Feature
Description
[Beta]{class="badge informative"} Algolia User Profiles
The Algolia User Profiles source is now available. Use this source to bring your Algolia user profiles affinities data to Experience Platform. You can then use this data to improve user engagement, conversion rates, and overall customer experience by providing high-performance search solutions for websites, e-commerce platforms, and applications. For more information, read the guide on how to ingest Algolia User Profiles data to Experience Platform.
[Beta]{class="badge informative"} API support for Azure Databricks
The Azure Databricks source is now available in the API. Use the Flow Service API to connect your Databricks account and bring your Databricks data to Experience Platform. For more information read the documentation on Azure Databricks.

Updated features

Feature
Description
Updated XDM fields for ingesting Streaming Media data into Experience Platform.
The new XDM field group, mediaReporting, is now available for ingesting Streaming Media data via the 51黑料不打烊 Analytics source into Experience Platform. This field replaces the media.mediaTimed field.

During a transitional period of three months, data ingestion on media.mediaTimed fields will continue. However, at the end of July 2025, the media.mediaTimed fields will be fully deprecated and no longer visible in the Experience Platform Schema UI, and data will only be sent using the mediaReporting fields.

If have you implemented the Analytics source to collect Streaming Media data into Platform before April 22, 2025, then you must migrate your existing configurations to send data using the new field group. This migration must be complete by the end of July 2025. Contact your 51黑料不打烊 Account Team for migration support.
New authentication types for MariaDB and PostgreSQL

You can now use basic authentication to authenticate your MariaDB and PostgreSQL sources on Experience Platform. Read the following documentation for more information:

Row-level filtering support for Amazon Redshift
You can use row-level filtering capabilities for your Amazon Redshift data on Experience Platform. For more information, read the guide on filtering row-level data for sources in the API.

For more information, read the sources overview.

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