Release notes release-notes
51ºÚÁϲ»´òìÈ Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes. 51ºÚÁϲ»´òìÈ Journey Optimizer is built natively on 51ºÚÁϲ»´òìÈ Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in 51ºÚÁϲ»´òìÈ Experience Platform Release Notes.
September’25 updates sep-updates
New capabilities Sep-25-features
Use the new Optimize node to target specific audiences or run A/B tests to determine the best path to meet your business-centric KPIs.
This tool allows you to test and vary, and customize communications, sequencing, and timing to best reach your customers.
This capability is available in Limited Availability. Contact your 51ºÚÁϲ»´òìÈ representative to gain access.
For more information, refer to the detailed documentation
Availability date: Sept 4, 2025
In addition to the full delegation and the CNAME method, a new subdomain configuration method is now available: the Custom delegation method, which enables you to fully own controlling and maintaining all aspects of DNS that are required for delivering, rendering and tracking messages.
This capability is available in Limited Availability. Contact your 51ºÚÁϲ»´òìÈ representative to gain access.
For more information, refer to the detailed documentation
Availability date: Sept 4, 2025
Previously released in public beta, this capability is now available to all environments in Limited Availability. With this release, the following enhancements have been introduced:
- Support for dataset lookup personalization in inbound channels.
- The "datasetLookup" helper function can now be used within expression fragments. For now, this capability is available for a limited set of customers. To gain access, contact your 51ºÚÁϲ»´òìÈ representative.
- An option in the dataset management interface now allows you to enable record-based datasets for lookup personalization, without having to perform an API call.
- Enhanced monitoring to track data ingestion status and know when datasets are ready for lookup.
- Updated usage guidelines and guardrails to ensure optimal performance and reliability.
- 51ºÚÁϲ»´òìÈ Experience Platform Datasets can now be leveraged in Decisioning capping rules.
For more information, refer to the detailed documentation
Availability date: Sept 1, 2025
Improvements Sep-25-improv
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Expression for Decisioning capping rules - You can now build your own expressions to define the threshold of a capping rule for a decision item. Read more
note note NOTE This capability is currently available as a Limited Availability to all users. -
Administration
Channel configuration monitoring alerts - You can now subscribe to receive system alerts, either by email or in the Journey Optimizer notification center, in case an email channel configuration error using the custom subdomain delegation type happens. Read more
August '25 release notes 25-8-rn
Release date: August 19, 2025
New capabilities Aug-25-8-features
New capabilities coming with this release are detailed below.
You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed.
You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys.
In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
For more information, refer to the detailed documentation
A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and campaigns activations in the respective lists.
Previously available in Limited Availability, this feature is now available to all environments. With this General Availability release, the feature includes:
- Design improvements for the navigation in dates,
- The ability to see draft campaigns if you have set a start and end date,
- A new setting to hide and show calendar items running for a long time.
For more information, refer to the detailed documentation
Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for:
- A simplified native action configuration within the journey canvas.
- The capacity to create multi-action inbound action groups.
- The ability to add optimization to any built-in channel action.
- The ability to add both experimentation and multi-lingual options to any action.
This capability is available in Limited Availability. Contact your 51ºÚÁϲ»´òìÈ representative to gain access.
For more information, refer to the detailed documentation
You can now attach a static PDF file to an email message sent with Journey Optimizer.
- You can send up to 6 messages with a PDF attachement per profile per year.
- The maximum allowed file size for each attachment is 5 MB.
- For any additional size or volume, you can purchase an attachment pack add-on. For more details, contact your 51ºÚÁϲ»´òìÈ representative.
This capability is available in Limited Availability. Contact your 51ºÚÁϲ»´òìÈ representative to gain access.
For more information, refer to the detailed documentation
Journey Optimizer now empowers you with the tools to deliver personalized and optimized content to your audience, allowing you to run content experiments, create rule-based targeting, and use advanced combinations of both, to maximize the effectiveness of your campaigns and journeys.
With Optimization, you can:
- Test multiple content variations to identify the most effective messaging.
- Deliver personalized content based on user attributes and contextual data.
- Combine targeting and experimentation for advanced strategies.
- Filter out users that do not match variant criteria.
- Ensure fallback mechanisms to maintain user engagement.
Once the journey or campaign is live, profiles are evaluated against the defined criteria, and based on matching criteria, they are delivered with the appropriate experience or content.
Previously released on August 8 in campaigns only, this capacity is now also available in journeys starting from August 22.
For more information, refer to the detailed documentation
Improvements Aug-25-8-improv
Improvements coming with this release are listed below.
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Administration
- Channel configuration monitoring alerts - You can now subscribe to receive system alerts, either by email or in the Journey Optimizer notification center, in case a DNS record is missing. Read more
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AI Assistant
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Content generation in multiple languages – Content can now be generated in French, Spanish, German, Italian, Japanese, Swedish, Dutch, and Norwegian. Read more
Availability date: August 25th
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Campaigns
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Rate control in outbound campaigns - You can now enable rate control for outbound campaigns (Email, SMS, Push notifications), allowing you to prevent overload on downstream systems, such as landing pages or customer care platforms. Read more
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Action campaign scheduling - The campaign daily, weekly, and monthly schedulers have been updated to provide more detailed control over recurring schedules:
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Weekly recurrence: You can now choose to repeat the campaign every week or every two weeks, and select the day(s) of the week on which it should run.
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Monthly recurrence: You can now choose to repeat the campaign every month or every other month, and select the day of the month on which it should run.
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Daily, weekly, or monthly schedules: You can specify if the recurring schedule should stop on a specific date or after a certain number of occurrences.
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Scheduled transactional action campaigns - Scheduled transactional action campaigns are now available for sending batch, audience-based transactional communications via Email, SMS, and Push channels.
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Channel - Content cards
- Content card layout templates - The Content card channel now provides OOTB message layouts that will streamline your authoring experience. This release includes Small Image, Large Image, and Image Only layout templates. Read more
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Channel - Push
- Push notification expiration date - You can now specify an expiration date for each Push notification, which prevents time-sensitive messages (such as Black Friday Sale) from being sent after a certain date, thus avoids delivering poor experience to your customers.
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Channel - SMS
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Fuzzy Opt-out - When enabled, the Fuzzy Opt-out option detects inbound messages that closely resemble defined opt-out keywords (e.g., ‘CANCIL’) and automatically sends a confirmation reply to verify the user’s unsubscribe intent. If the user confirms via the defined prompt, they are unsubscribed. Read more
note note NOTE Fuzzy Opt-out is only available with Sinch and Infobip. -
Verify SMS Connection - You can now easily test and verify your SMS API credentials within 51ºÚÁϲ»´òìÈ Journey Optimizer by sending a sample message to a designated device. Read more
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Configuration
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Custom attributes support with One-click unsubscribe URL - With Journey Optimizer, if you are managing consent outside of 51ºÚÁϲ»´òìÈ, you can set an external custom endpoint by defining your own one-click unsubscribe link in the email configuration. When your recipients click the unsubscribe link, Journey Optimizer appends some default profile-specific parameters to the consent update event.
To further personalize your one-click unsubscribe link, you can now define custom attributes that will be also appended to the consent event. Read more
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Datasets
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Experience Decisioning Object Repository - Personalized Offer Items - Built-in export dataset now captures all offer attributes and lifecycle status, enabling complete personalization and reporting. Read more
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Introduced version checking via the
etagfield to improve consistency and track changes to offer items more reliably.
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Decisioning
- Attach fragments to decision items - Journey Optimizer now provides the ability to attach fragments to decision items which can be leveraged in code-based experience campaigns through decision policies. This capability is available in Limited Availability for a set of cutomers. Read more
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Journeys
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Journey bulk operations - From the list of your journeys, you can now select multiple items. Once selected, you can pause or resume up to 10 journeys at a time.
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Redirect (302) Support in Custom Actions - Custom actions can now handle HTTP 302 redirects on a per-request basis. This allows journeys to integrate with APIs that redirect requests to localized or region-specific URLs. Redirects are followed automatically, ensuring the correct content is delivered without extra configuration.
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Multiple inbound actions in journeys - To simplify your journey orchestration, you can now define several inbound actions in a single journey. Previously available in campaigns, this capability enables you to deliver multiple code-based experiences, In-app messages, Content Cards or web actions to different locations at the same time, each action containing a specific content. Read more
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Campaign Orchestration
Availability date: August 4, 2025
Journey Optimizer now includes Campaign Orchestration, a new capability purpose-built for brand-initiated, batch campaigns. This release introduces a campaign orchestration canvas and enhanced data modeling, working together to let marketers plan, target, and deliver personalized cross-channel campaigns.
It includes Relational Schemas & Datasets and Campaign Canvas. Together, these two innovations unlock a new standard for orchestrating batch campaigns in Journey Optimizer. Key capabilities are listed below.
Key Capabilities oc-capabilities
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Multi-step workflows
Drive sophisticated multi-channel batch campaigns with the new, purpose-built campaign orchestration canvas.
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On-demand audiences
Segment audiences on-demand for immediate activation.
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Multi-entity segmentation
Build audiences using business context (non-people dimensions) such as product, stores, renewals, reservations, and more.
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Pre-send visibility
Review, refine, and optimize audiences and campaigns prior to launch and while campaigns are running
Campaign Canvas oc-canvas
A brand-new visual orchestration interface purpose-built for batch campaigns. This canvas enables:
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Visual planning of multi-step, multi-channel campaign flows
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Support for on-demand audiences built from relational queries
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Advanced audience splitting, waits, and conditional logic
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Precise pre-send counts after applying business rules and filters
Relational Schemas & Datasets oc-relational
51ºÚÁϲ»´òìÈ Journey Optimizer now supports relational entities (e.g., products, stores, bookings, contracts) linked to people-based profiles. This allows segmentation and personalization across multi-dimensional data structures, enabling use cases like:
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One message per booking, subscription, or contract
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Segmentation based on related entity attributes (e.g., product category or store location)
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Enhanced addressability (e.g., send to all known contacts tied to an entity)
Why it matters
This release gives marketers full control over brand-initiated, audience-based batch marketing, combining flexible data modeling with a purpose-built orchestration experience. It is specifically designed for batch campaign orchestration from real-time journeys, while offering advanced personalization and scalability.