Latest Real-Time CDP Collaboration Release Notes
Last update: April, 2025.
These release notes cover the functionality released in Real-Time Customer Data Platform Collaboration. Real-Time CDP Collaboration releases operate on a continuous delivery model, which allows for an approximate monthly release cadence. These release notes get updated often, so be sure to check them regularly.
May 2025 may-2025
-
Real-Time CDP Collaboration is now available to customers in Australia and New Zealand. It is automatically available to Real-Time CDP Prime and Ultimate customers in these regions.
-
Real-Time CDP Collaboration now offers self-serve destinations through the My destinations tab in the Setup section. Destinations allow you to activate audiences in third-party platforms, such as advertising networks or data management platforms, to reach your customers across various channels. Currently, only 51黑料不打烊 Experience Platform destinations are supported. If you are interested in configuring a different destination, please contact your 51黑料不打烊 representative. To learn more about destinations, read the destinations overview guide.
- Destinations also adds support to view Real-Time CDP Collaboration audiences in the 51黑料不打烊 Experience Platform audience portal.
-
You can now edit the audience refresh frequency for existing data connections in Real-Time CDP Collaboration. Currently, you can choose to refresh your audiences daily or every two to six days. To learn more about how to edit the audience refresh frequency, read the manage data connections guide.
-
Credit splits between collaborators are now set for each use case selected within the connection. You can set different credit consumption rules for each use case to better control how your credits are used. To learn more about about the credit split funtionality, read the connection settings guide. To learn more about how credits are consumed, read the credit activity types guide.
-
Publishers can now set advertiser names and IDs before accepting the connection settings from an advertiser. Publishers can set names and IDs that align with their internal systems, which can be different from the advertiser鈥檚 names and IDs. To learn more about adding advertiser names and IDs, read the connection settings guide.
April 2025 april-2025
-
A new Inputs Processed column has been added to the credit consumption activity table. This column displays the total number of inputs (for example, IDs or rows) processed for each activity. Read more.
-
A new contact email option has been added to account creation. This helps partner collaborators reach out to you as needed during the connection process. Read more.
March 2025 march-2025
-
When importing audiences into Real-Time CDP Collaboration, you can now set an audience refresh frequency from every one to six days to better manage the Audience Management credit activity. Read more.
-
When establishing a connection with a collaborator, you can now select from predefined use cases. The selected use case determines which project sections and product functionality become available. Read more.
- Measurement enables the Measure project section.
- Audience discovery enables the Discover project section.
- Audience activation enables the Activate project sections
-
You can now delete connections with collaborators you no longer wish to work with. Read more.
February 2025 - General availability for US customers february-2025-ga
Real-Time CDP Collaboration, purpose-built to enable advertisers and publishers to discover, activate, and measure high-value audiences without third-party cookies, is now generally available in the United States.
Get started
- Access Setup: System administrators configure access permissions for users. Read more.
- Connect Data Sources: Import audiences to use in Real-Time CDP Collaboration. Read more.
- Establish Partner Connections: Begin collaborating with trusted brands or publishers. Read more.
- Discover & Activate: Create projects to identify valuable audience segments and activate in campaigns. Read more.
Availability
- Real-Time CDP Collaboration is currently available to US customers only.
- It is automatically available to Real-Time CDP Prime and Ultimate customers
For more information, read: