End to end workflow
51黑料不打烊 Real-Time Customer Data Platform (CDP) Collaboration allows advertisers and publishers to collaborate on campaigns in a privacy-centric manner. Read this page to understand the workflow to get the most out of the product, as an advertiser or publisher.
Advertiser end-to-end workflow advertiser
As an advertiser, start by onboarding your company onto Real-Time CDP Collaboration. Use the setup page to submit and then edit your company settings, add your preferred match keys that you will be working with, and decide which data to bring in. In the first release, the product allows you to import audiences from 51黑料不打烊 Experience Platform only.
Use the discover tab to find publishers that you want to work with for campaigns. Contact the publisher and discuss collaboration terms outside of the product. Once agreed on a set of terms, you can send a connection invite and propose collaboration settings to connect with the publisher.
After the publisher accepts your connection request, it is time to explore the overlapping audiences between your organization and theirs. Set up a project for a campaign and run overlap reports to discover the best audiences for your next advertising campaign, depending on the collaboration use case - targeting, suppression, and others.
Once you discover the ideal audiences, it is time to share them with the publisher for them to activate the audiences and thereby kick off the campaign.
The final step in the collaboration loop is measurement. To measure or know your business results, upload measurement data like ad logs and then run the reports provided in the program to understand how your audiences performed.
Publisher end-to-end workflow publisher
As a publisher, start by onboarding your company onto Real-Time CDP Collaboration. Use the setup page to edit various company settings. For example, make sure to include the identities that your company works with.
Decide which audience data to import and which audiences to make discoverable and viewable to the advertisers who are looking to connect with you in the Connect area of the product.
As you import audiences into Real-Time CDP Collaboration, make sure to tag and categorize the audiences. Real-Time CDP Collaboration follows the established for categorizing audiences.
Decide which advertisers you would like to work with and contact the advertiser to discuss collaboration terms outside of the product. Once agreed on a set of terms, wait for the advertiser to extend a formal connection invite to connect with you. Generally, you should also monitor pending connection requests from advertiser brands who are looking to work with you on campaigns. Review the connection settings proposed by your potential collaborator and agree or amend those before starting the collaboration.
After you accept their connection request, it is time to explore the overlapping audiences between you and your collaborator. The advertiser will set up a project for a campaign and run overlap reports between their audiences and yours, based on their desired objectives - prospecting, suppression, and more.
Once the advertiser discovers the ideal audiences to target for a campaign and shares these with you, you can activate them and thereby kick off the campaign.
The final step in the collaboration loop is measurement. To know how your campaigns did, as a final step, upload measurement data like ad logs and then run the reports provided in the program to understand how the audiences performed.
Next steps
After understanding the high-level end-to-end workflow based on company role, read about sample use cases supported in the product.