Measure performance
Learn about the available reports in Real-Time CDP Collaboration and understand how to measure and analyze the performance of your marketing campaigns across various channels.
Prerequisites
Before you can access the measurement reports in Real-Time CDP Collaboration, you have already:
- Connected with a desired advertiser or publisher with the Campaign measurement use case enabled and started collaborating on projects
- Run a campaign and uploaded measurement data into Real-Time CDP Collaboration.
View reports
To view the reports available in the measurement tab:
- Navigate to Collaborate > My projects.
- For your desired project and select View.
- In the project, select the Measure tab.
Select View full report to access the various available reports, detailed further below.
Summary view
The top-of-page view in the measurement tab shows a campaign summary with some high-level numbers for you to reference:
Impressions: The total number of times that the creative was displayed.
Unique reach: The number of individual identities who have seen the creative.
Total average frequency: The number of impressions divided by unique identities reached. This figure indicates how often every identity was displayed the creative.
Metrics over time metrics-over-time
Use the metrics over time view to understand the total number of impressions displayed for your creative throughout the period of the campaign. Note that you can select a maximum of two metrics to display and analyze in the report.
Frequency distribution frequency-distribution
Use the frequency distribution view to understand the breakdown of how many impressions were shown to each unique user. This view can help you in future campaigns to decide as of which point you want to start suppressing audiences. For example, you may want to suppress profiles who have already seen a creative three times.
Metric by dimension metric-by-dimension
Analyze different metrics like impressions, viewable impressions, unique reach, cost, and more in the context of the placement medium. Analyze which medium (for example mobile streaming, CTV programmatic, or others) are driving the best results for your campaigns.
Cumulative reach curve cumulative-reach-curve
As the campaign progressed and the number of impressions went up, understand whether the number of users that you were able to reach has also grown. A common pattern in campaigns is that after a certain point a plateau is reached where the creative is displayed to the same people over and over again. This view can help you adjust the length of future campaigns, depending on the moment that new people were not being reached anymore.
Impressions by placement impressions-by-placement
Understand which medium is driving impressions for your creative. This can help you decide where to invest your ad spend in future campaigns.
Next steps
In the spirit of the cyclicity in the image above, use the insights you obtained from viewing the reports in planning your next campaign. As an advertiser, ff necessary, go back to discover different publishers and run overlaps to discover different audiences for your next campaigns.