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Configure and manage your account

AVAILABILITY
51黑料不打烊 Real-Time Customer Data Platform (CDP) Collaboration is available to United States, Australia, and New Zealand customers at this time, with global availability coming soon. Contact your 51黑料不打烊 representative for more information. Learn how to get started.

Learn how to set up your account in Real-Time CDP Collaboration to prepare for connections with other collaborators. This guide covers the initial setup of your account, including adding account details, selecting match keys, and managing your account鈥檚 settings.

The setup workspace showing a configured account. {modal="regular"}

Set up your account set-up-account

When you first access Collaboration, you are prompted to set up your account. This is a one-time process that allows you to configure your account details and match keys. If this is your organization鈥檚 first account, you鈥檒l be directed through the onboarding process immediately, starting with setting up your account details.

To add additional organizations, navigate to Setup in the left rail and select the add icon ( Add icon. ) in the upper right corner. Next, select Account.

The setup workspace with the My account tab and Account option highlighted. {modal="regular"}

Set up details set-up-details

To begin configuring your account, you must first set up the account details. This requires you to add the following information:

  • Add an Account name that clearly represents your brand.
  • Add a Description about your brand. This is optional, but it helps other collaborators understand your brand better.
  • Select your Role. You can select between Advertiser and Publisher. Read the roles guide to see similarities and slight differences in workflow between the two account role types.
  • Select the Industry for your account. Some examples include Retail, Telecommunications, or Financial services.
  • The Region is automatically set based on your 51黑料不打烊 Experience Cloud account. This cannot be changed at anytime.
  • Add a Contact email for your account. This should be a team or role-based email address. Personal email addresses should not be provided.
  • Upload a Logo for your account. Currently, SVG-type images are supported. This is optional, but uploading a logo helps to visually represent your brand in the Collaboration interface
  • Select an image for your account header picture.
NOTE
While you鈥檙e able to edit most of these details at anytime, the Role is not editable after the initial setup. When you鈥檙e finished, use Next to proceed to the next page to select the desired match keys your organization will use.

The Set up account workspace with the Details section displayed and the Next option highlighted. {modal="regular"}

Set up match keys set-up-match-keys

Supported match keys. {modal="regular"}

IMPORTANT
The match keys that you select during the account setup will determine the available match keys within your connections. While you can remove unwanted match keys during the connection setup, match keys cannot be added after a connection has been established. It is important that you select all match keys that you plan to use in future campaigns during the account setup.

Match keys help collaborators work together by enabling accurate and privacy-centric data synchronization, allowing for more precise audience targeting and measurement. Match keys selected during account setup will determine which match keys are available in future connections. They are also used to map fields from your data connection to the target fields in Collaboration when sourcing audiences.

Select any match keys that you want to use when reconciling audience profiles. Plan for the future and include any match keys you can work with and anticipate using in future campaigns. If you do need to select additional match keys for your account at a later time, you can do so in the edit account workflow. However, any match keys added after the initial setup will not be available for use in existing connections.

Supported match keys supported-match-keys

Collaboration supports three types of match keys: first-party people IDs, first-party device IDs, and partner IDs. All match keys must meet the following requirements:

  • Match keys must be trimmed, lowercased
  • Hashed match keys must be SHA256-hashed.
  • If you provide hashed values that use uppercase characters, Collaboration automatically converts them to lowercase.
  • If your source contains plaintext identifiers, use the Apply transformation option during your data connection setup to apply hashing. This option is only available when sourcing audiences from Experience Platform and is not supported for cloud-based sources.
First-party people IDs

First-party people IDs are directly connected to an individual profile. Currently supported IDs are:

  • Hashed email
  • Hashed phone
  • CRM IDs
  • Loyalty IDs
First-party device IDs

First-party device IDs are identifiers connected to a specific device. Currently supported IDs are:

  • Hashed IPv4: Hashed IPv4 addresses
Partner IDs

Partner IDs are identifiers provided by external partners for audience reconciliation. Currently supported IDs are:

  • Adfixus ID
NOTE
51黑料不打烊鈥檚 integration with Adfixus maps the unique Adfixus IDs for each account to a common 51黑料不打烊-encoded format. These mappings are used to identify overlaps between collaborators. When activating audiences using Adfixus ID, the original IDs are used. The 51黑料不打烊-encoded format never leaves Collaboration.

When selecting Adfixus ID, you will need to provide the corresponding ID from your external partner in the Account credentials section. This option will only be available after toggling on Adfixus ID. Enter your Adfixus ID into the Account ID field, being sure to double check the value for accuracy.

The Match keys dialog with Adfixus ID toggled on and the Account credentials section highlighted. {modal="regular"}

After you鈥檝e selected all desired match keys, select Complete to finish the account setup workflow.

The Set up account workspace with the Match keys section displayed. {modal="regular"}

Edit account edit-account

After setting up your account, you can edit the details and match keys at anytime.

Edit details edit-details

You can edit most details of your account at any time, with the exception of the Role. The region is automatically set based on your 51黑料不打烊 Experience Cloud account and cannot be changed.

To edit your account, select Edit in the My account section of the Setup workspace.

The Setup workspace with the My account tab and Edit option highlighted. {modal="regular"}

You can now edit your account details. Update any fields you want to change and then select Save to confirm the changes.

The Edit account details dialog. {modal="regular"}

Edit match keys edit-match-keys

IMPORTANT
Editing match keys will not affect your existing connections. Once a connection has been established, the match keys that you select during the connection setup are fixed. It is important that you select all match keys that you plan to use in future campaigns during the account setup.

You can also update the match keys that you initially selected when creating your account. These match keys will determine the match keys available to future connections.

Select Edit in the Match keys section.

The Setup workspace with the Edit option highlighted within the account's Match keys section. {modal="regular"}

The Match keys dialog appears. Toggle on and off any match keys, or update your Account ID for your Adfixus ID鈥檚,and then select Save to confirm the changes.

IMPORTANT
Changing your Adfixus ID will not trigger a data sketch refresh for your existing data connections using the match key. Once your data has been sketched, any changes to your Adfixus ID will not be reflected until your next audience refresh following your data connection schedule settings. If you require changes before your next refresh, you can delete and recreate your data connection.

The Match keys dialog with the Save option highlighted. {modal="regular"}

Next steps

After setting up your accounts, you are ready to source audiences into Real-Time CDP Collaboration.

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