Latest Real-Time CDP Collaboration Release Notes
Last update: March, 2025.
These release notes cover the functionality released in Real-Time Customer Data Platform Collaboration. Real-Time CDP Collaboration releases operate on a continuous delivery model, which allows for an approximate monthly release cadence. These release notes get updated often, so be sure to check them regularly.
March 2025
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When importing audiences into Real-Time CDP Collaboration, you can now set an audience refresh frequency from every 1 to 6 days to better manage the Audience Management credit activity. Read more.
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When establishing a connection with a collaborator, you can now select from predefined use cases. The selected use case determines which project sections and product functionality become available. Read more.
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Campaign measurement enables the Measure project section.
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Audience discovery enables the Discover project section.
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Audience sharing and activation enables the Share and Activate (publisher-only) project sections.
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You can now delete connections with collaborators you no longer wish to work with. Read more.
February 2025 - General availability for US customers
Real-Time CDP Collaboration, purpose-built to enable advertisers and publishers to discover, activate, and measure high-value audiences without third-party cookies, is now generally available in the United States.
Get started
- Access Setup: System administrators configure access permissions for users. Read more.
- Connect Data Sources: Import audiences to use in Real-Time CDP Collaboration. Read more.
- Establish Partner Connections: Begin collaborating with trusted brands or publishers. Read more.
- Discover & Activate: Create projects to identify valuable audience segments and activate in campaigns. Read more.
Availability
- Real-Time CDP Collaboration is currently available to US customers only.
- It is automatically available to Real-Time CDP Prime and Ultimate customers
For more information, read: