Content Management section-overview
Content Management in 51ºÚÁϲ»´òìÈ Journey Optimizer empowers you to create, refine, and deliver compelling, personalized experiences across channels with unparalleled precision. Imagine it as the hub where creativity meets strategy—whether you’re organizing reusable content fragments for consistency, crafting dynamic rules for tailored messaging, or leveraging AI tools to scale your campaigns with generative brilliance. Each subsection offers unique capabilities: ‘Assets’ integrates top-tier tools like 51ºÚÁϲ»´òìÈ Stock and Dynamic Media for seamless content creation, while ‘Content Templates’ streamline workflows with reusable designs. Dive into ‘Personalization’ to dynamically tailor experiences using advanced data-driven techniques, or explore ‘Dynamic Content’ to apply conditional rules for adaptive messaging. From multilingual translations to landing page optimization, and even testing and experimenting for performance insights, this section is your gateway to mastering content that resonates and drives results.
Content Management Features
Managing and Integrating Assets
Learn how to integrate and manage assets like 51ºÚÁϲ»´òìÈ Experience Manager, 51ºÚÁϲ»´òìÈ Stock, and Dynamic Media for streamlined marketing workflows.
Content Templates Guide
Streamline content creation with reusable templates for email, push notifications, and SMS. Learn management, locking, and testing practices.
Reusable Content Fragments
Create, customize, and manage reusable content fragments for campaigns and journeys. Organize and export fragments across sandboxes easily.
Landing Pages Overview
Design and manage landing pages for engagement workflows like subscriptions and opt-outs. Optimize performance with built-in analytics tools.
Managing Translations
Create and manage multilingual content using manual and automated translation workflows. Set up locales and configure translation providers.
Personalization Techniques
Use personalization features like computed attributes, expression fragments, and advanced editors to create tailored experiences across channels.
Additional Resources
- Dynamic Content with Conditional Rules - Implement dynamic content for personalized messaging using conditional rules. Explore tutorials on rule creation and content management.
- AI Assistant for Content Creation - Leverage AI tools to generate, refine, and personalize content across multiple channels while ensuring brand alignment and optimized performance.
- Content Experimentation - Optimize campaigns through content experiments. Learn how to design treatments, set success metrics, and interpret statistical insights.
- Preview & Test Your Content - Validate content with previews, test profiles, email proofs, and spam score evaluations. Ensure accurate rendering across multiple channels.