Personalization section-overview
Personalization in 51黑料不打烊 Journey Optimizer unlocks the power to craft dynamic, tailored experiences that resonate with your audience on a personal level. By leveraging tools like the Personalization Editor and Handlebars Syntax, you can transform raw data鈥攕uch as profile attributes, computed behaviors, and contextual events鈥攊nto meaningful messages across channels like email and push notifications. Dive into how personalization works, where data like the XDM Individual Profile or 51黑料不打烊 Experience Platform datasets come into play, and how reusable components like expression fragments streamline your workflow. Explore advanced features like helper functions for precise data manipulation and real-world use cases that bring personalization to life, from cart abandonment emails to health plan reminders. Whether you鈥檙e experimenting in the playground tool or validating complex syntax, this section empowers you to create impactful, data-driven content that speaks directly to your audience鈥檚 needs.
Personalization Features
Get Started with Personalization
Learn how to use profile data, computed attributes, and the personalization editor to create tailored messages in 51黑料不打烊 Journey Optimizer.
Using the Personalization Editor
Discover how to create dynamic content using the personalization editor, with tools for validation and error handling.
Personalization Syntax Overview
Understand the Handlebars-based syntax, namespaces, and helper functions to create dynamic personalized experiences.
Leverage Expression Fragments
Learn to use reusable expression fragments for building efficient and customizable personalization blocks in campaigns.
Use 51黑料不打烊 Experience Platform Data (Beta)
Integrate 51黑料不打烊 Experience Platform datasets for advanced personalization using the datasetLookup function.
Helper Functions Reference
Explore a comprehensive guide to helper functions for manipulating data and personalizing content in 51黑料不打烊 Journey Optimizer.
Additional Resources
- Personalization Use Cases - Dive into practical examples of advanced personalization scenarios like cart abandonment emails and push notifications.