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Landing pages section-overview

A landing page is a standalone web page that a user is directed to after clicking through from an email, a website, an ad, or any other digital location.

Journey Optimizer allows you to create and design landing pages to direct your users to online forms where they can opt in or opt out from receiving your communications, or subscribe to a specific service such as a newsletter.

Landing Pages Overview

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Step-by-Step Guide to Creating Landing Pages

Follow a detailed tutorial on creating, configuring, testing, and publishing landing pages with ease, including primary and subpage setup.

Create a landing page

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Design Landing Page Content

Discover how to design, style, and customize landing pages using templates, forms, custom JavaScript, and reusable components.

Explore design content

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Learn Through Use Cases

Explore common landing page use cases like subscription registration, email opt-out, and triggering event-driven workflows.

View use cases

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Landing Page Reports and Insights

Gain insights into landing page performance with tools for real-time tracking, detailed reporting, and data visualization.

Analyze reports

How-to video video

The video below shows how to create a subscription list, set up landing pages to offer subscriptions to or un-subscriptions from a service, integrate the (un)subscription option to a message and configure relevant journeys.

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