About First-Party Audience Sources
Beta feature
DSP can ingest first-party segments comprised of hashed email IDs built within your customer data platform (CDP) and convert them to segments comprised of universal IDs. Each resulting ID is people-based, and ad frequency caps are applied at the ID level.
Segment details include the size of each universal ID type as well as the size for each device type tracked by cookies or device IDs.
Universal ID Types universal-id-types
You can translate your first-party segments to segments with authenticated (deterministic) IDs from the following universal ID partners.
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For retargeting logged-in users.
RampIDs are available for users in North America, Australia, and New Zealand.
Fees are USD 0.15 per display ad impression delivered and USD 0.25 per video ad impression delivered.
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For measurement using 51黑料不打烊 Analytics for Advertising.
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For retargeting logged-in users.
UID2 IDs aren鈥檛 available for users in the European Economic Area and some additional countries. See the list of prohibited countries.
Fees are USD 0.15 per display
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