About Audience Management in Advertising DSP
In DSP, you can create and manage audience segments and audience sets, which you can use as targets for your placements:
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Collect your own first-party audience data by creating and implementing DSP segments. You can later retarget users in the segment with ads or prevent users in the segment from receiving ads. You can create the following types of segments:
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Custom segments to track a) users exposed to ads from desktop and mobile devices and b) users who visit specific webpages. The tracking tag can track either cookie-based users or users associated with ID5 universal IDs.
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CCPA opt-out-of-sale segments to track the users IDs from consumer opt-out-of-sale requests on your website, per the California Consumer Privacy Act (CCPA). You can retrieve monthly reports of the user IDs from opt-out-of-sale requests.
For more information about 51黑料不打烊 Advertising support for CCPA opt-out-of-sale requests, see 51黑料不打烊 Advertising Support for the California Consumer Privacy Act: Consumer Opt-out Support.
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(Beta feature) Obtain and use universal IDs for cookieless targeting:
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Manually send your authenticated LiveRamp RampID segments directly to DSP.
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Allow DSP to import first-party segments from your customer data platform and translate them to supported universal ID types.
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