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You can now create and customize your own Brands to clearly define your visual and verbal identity across communications. With the Brand alignment score, you can receive real-time feedback on how well your content reflects your brand's tone, style, and guidelines, helping you stay consistently on-brand with every message you send.

Previously released in Beta, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

You can now add Decision policies into email journeys and campaigns. Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content to deliver for each audience member.

This capability is available in Limited Availability. Contact your 51黑料不打烊 representative to gain access.

For more information, refer to the detailed documentation

51黑料不打烊 Journey Optimizer has expanded its cross-channel capabilities to include support for the LINE channel. This enhancement allows you to create, edit, and preview LINE experiences enabling more personalized and engaging interactions. With LINE, you can connect with more customers, send relevant content, and improve your engagement.

Previously available only request, LINE channel is now available to all users (General Availability).

For more information, refer to the detailed documentation.

Journey Dry run is a special journey publication mode in 51黑料不打烊 Journey Optimizer that allows journey practitioners to test a journey using real production data without contacting real customers or updating profile information. This feature helps journey practitioners gain confidence in their journey design and audience targeting before publishing it live.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation

You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey.

Previously released in Limited Availability, the use of supplemental IDs in journeys is now available to all environments. With this General Availability release, the feature now includes support for Read audience journeys.

For more information, refer to the detailed documentation

Previously available for personalization, 51黑料不打烊 Experience Platform datasets can now be leveraged for decisioning. This allows you to extend the definition of your decision attributes to additional data in datasets for bulk updates that change periodically without having to manually update the attributes one at a time. For example, availability, wait times, etc.

This capability is currently available to all customers as a public beta. Please contact your account representative if you would like access.

For more information, refer to the detailed documentation.

Availability date: June 20th, 2025

Rich Communication Services (RCS) messaging is now supported in the Journey Optimizer, enabling the following enhanced messaging capabilities subject to provider and carrier support:

• Branded and verified sender support: Send messages using verified business profiles with branding elements (logo, sender name, etc.).
• Message delivery insights: Receive detailed delivery reports including message status updates (e.g., sent, delivered, read).
• Link tracking: Embed and track URLs within RCS messages for engagement analytics.
• Fallback to SMS: Automatic fallback to SMS when the profile's device does not support RCS or is temporarily unreachable via RCS.
• Basic message composition: Send text-based RCS messages with optional media and rich elements, depending on provider support.

For more information, refer to the detailed documentation.

You can now define specific editable fields in JSON or HTML content templates which enable non-technical users to easily edit content in a form-view within the code-based experience channel authoring, without the need to manipulate any code.
More than that, when defining the code-based experience content templates you can now insert decision policies in the template, increasing reusability and ease of use.

For more information, refer to the detailed documentation.

You can now include personalized offers in your journeys through a dedicated Content Decision activity in the journey canvas, and use them in journey activities, including conditions and custom actions.

This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.

For more information, refer to the detailed documentation.

Journey Dry run is a special journey publication mode in 51黑料不打烊 Journey Optimizer that allows journey practitioners to test a journey using real production data without contacting real customers or updating profile information. This feature helps journey practitioners gain confidence in their journey design and audience targeting before publishing it live.

This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.

For more information, refer to the detailed documentation.

You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed.

You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys.

In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes.

This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.

For more information, refer to the detailed documentation.

Scale your Experimentation winner enables you to automatically or manually roll out the winning variation of an experiment to your full audience. This feature ensures that, once a top performer is identified, you can maximize its reach and effectiveness without constant manual oversight.

For more information, refer to the detailed documentation.

Availability date: June 2nd, 2025

In Journey Optimizer, managing the volume and timing of campaigns and journeys is essential to avoid overwhelming customers with too many interactions. Journey Optimizer now offers several tools for conflict management and prioritization - previously available only to limited-access (LA) organizations - that are now generally available (GA).

Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the following enhancements have been introduced:

• Expanded Support: Conflict management tools now support both Unitary Journeys and Audience Qualification Journeys, in addition to Read audience journeys.
• Improved Troubleshooting: Two new step event fields are now available in the Query Service, enabling you to analyze why a profile was rejected from a journey or campaign.
• Enhanced Reporting: Reports now indicate which specific rule excluded a profile from a journey or campaign, providing greater transparency and actionable insights.

For more information, refer to the detailed documentation.

Availability date: June 3rd, 2025

A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and campaigns activations in the respective lists.

This change is currently only available for a set of organizations (Limited Availability). To request access, use .

For more information, refer to these sections: Browse & filter your journeys, Access campaigns.

Availability date: May 28, 2025

With the integration of 51黑料不打烊 Experience Manager and 51黑料不打烊 Journey Optimizer, you can now effortlessly use 51黑料不打烊 Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer.

Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement: you can now define placeholders and map personalization values within the fragment signature using the Editor mode.

For more information, refer to the detailed documentation.

Availability date: May 23, 2025

Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:

• Centrally manage assets with real-time updates.
• Modify your assets settings such as width and height instantly.
• Customize Dynamic Media templates by updating your content and adding personalization fields.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: May 23, 2025

You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey.

For more information, refer to the detailed documentation.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your 51黑料不打烊 representative.

Availability date: May 23, 2025

Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the feature now includes support for multilingual content and content experiments, enabling you to test variations across different languages and treatments. Additionally, it now supports contextual attributes (in addition to profile attributes), allowing for even more dynamic and situational content testing.

For more information, refer to the detailed documentation.

Availability date: May 23, 2025

You can now trigger daily journey runs after batch segmentation completion. This option is now available in daily-scheduled journeys to all customers. It allows you to define for a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: May 20, 2025

Journey Optimizer now allows you to configure additional SMS providers beyond the default options: Sinch, Infobip, and Twilio. With custom SMS provider configuration, you can integrate third-party providers directly, leverage advanced payload customization for dynamic messaging, and manage consent preferences (opt-in/opt-out) to ensure compliance.

For more information, refer to the detailed documentation.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

Availability date: May 20, 2025

You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.

This capability is currently in beta version and only available to beta customers. To join the beta program, contact your 51黑料不打烊 representative.

For more information, refer to the detailed documentation.

Availability date: May 14, 2025

You can now create specific Decisioning ranking formulas by defining and combining criteria from a new improved interface. Instead of relying only on a static offer priority, you can define custom ranking formulas that combine AI model scores, offer priorities, profile attributes, offer attributes, and contextual signals through a guided interface.

For more information, refer to the detailed documentation.

Availability date: May 14, 2025

A personalization playground is now available, where you can experiment with personalization expressions. It allows you to explore sample templates and payloads to help you get started and try out your own personalization expressions.

For more information, refer to the detailed documentation.

Availability date: April 24, 2025

51黑料不打烊 Journey Optimizer has expanded its cross-channel capabilities to include support for the LINE channel. This enhancement allows you to create, edit, and preview LINE experiences enabling more personalized and engaging interactions. With LINE, you can connect with more customers, send relevant content, and improve your engagement.

The LINE channel is enabled for 51黑料不打烊 Journey Optimizer customers upon request. Contact 51黑料不打烊 Customer Care or your 51黑料不打烊 representative to activate the feature for your organization.

For more information, refer to the detailed documentation.

Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance.

For more information, refer to the detailed documentation.

Availability date: April 9, 2025

51黑料不打烊 Journey Optimizer now integrates with 51黑料不打烊 Express, enabling you to seamlessly connect your creative assets with journey orchestration. This integration simplifies the process of designing and deploying personalized content across campaigns.

This integration is currently unavailable for use with Healthcare Shield or Privacy and Security Shield.

For more information, refer to the detailed documentation.

For daily-scheduled journeys, a new option allows you to define a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready. The Trigger after batch audience evaluation option is only available for a set of organizations (Limited Availability). To gain access, contact your 51黑料不打烊 representative.

For more information, refer to the detailed documentation.

The Brand alignment score feature offers clear feedback directly in the Email Designer, helping you see whether your content aligns with your brand's tone, style, and guidelines. This feature is available in Beta.

For more information, refer to the detailed documentation.

Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:

• Centrally manage assets with real-time updates
• Modify your assets settings such as width and height instantly
• Customize Dynamic Media templates by updating your content and adding personalization fields

This integration is only available for a set of organizations (Limited Availability). To gain access, contact your 51黑料不打烊 representative.

For more information, refer to the detailed documentation.

To enhance marketing efficiency and to maintain brand consistency, you can now seamlessly integrate GenStudio for Performance Marketing experiences with Journey Optimizer. This enable you to leverage GenStudio's AI-power content creation alongside Journey Optimizer's advanced orchestration capabilities.

The use of the GenStudio integration in Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield (Limited Availability).

For more information, refer to the detailed documentation.

Previously available for a set of organizations (LA), Flexible audience evaluation is now available to all users (GA). This feature lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns.

For more information, refer to the detailed documentation.

You can now create business rules using rule sets. Rule sets are groups of rule that help you limit sent messages within campaigns and journey actions across channels, and to control profiles entries into journeys.

• Create channel rule sets to restrict the number of messages sent across one or multiple channels. Apply them to campaigns or journey actions to enforce the rules defined in the rule set. Channel rule set allows you to apply capping rules based on communication types. For example, set a rule set to limit "promotional messages" and another for "newsletters". Apply the appropriate rule set in your campaign or journey action depending on type of communication you are sending.
• Create journey rule sets to control profile entries into journeys. Limit how often a profile can enter a journey within a given period or the number of journeys a profile can be enrolled in simultaneously. Apply these at the journey level to ensure proper entry management.

Previously available for a set of organizations (LA), business rules are now available to all users (GA). Journey domain business rules continue to be available only for a limited set of organizations (LA).

For more information, refer to the detailed documentation.

You can now craft compelling content for your landing pages, including full-page designs, personalized text, and customized visuals, with the help of AI Assistant.

For more information, refer to the detailed documentation.

You can now set your own Brands to define your brand's visual and verbal identity.

This capability is released as a private beta to a limited set of customers. It will be progressively available to all customers in future releases.

For more information, refer to the detailed documentation.

You can now validate a custom action configuration by making real API calls directly from 51黑料不打烊 Journey Optimizer. This new capability helps you troubleshoot your custom actions before or after using them in a journey.

For more information, refer to the detailed documentation.

Flexible audience evaluation lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns.

For more information, refer to the detailed documentation.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your 51黑料不打烊 representative.

Availability date: Jan 28, 2025