[Beta]{class="badge informative" title="This feature is currently in Beta, so some functionality may be limited or subject to change."}
Create a LinkedIn experience
This tutorial demonstrates how to generate LinkedIn experiences that adhere to your brand guidelines using GenStudio for Performance Marketing Create (paintbrush icon in the left navigation area).
Before you begin generating a LinkedIn ad, it is important to add guidelines in GenStudio for Performance Marketing and learn the basics of creating a prompt.
Choose a template
To generate a new LinkedIn experience, you need a template to provide the framework for your content. See LinkedIn template guidelines for information about supported LinkedIn aspect ratios.
You can select from your list of custom templates or choose a starter template.
To choose a LinkedIn template:
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In Create, click LinkedIn.
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Select Custom templates to browse your uploaded templates or Starter templates to browse the pre-built templates.
If you plan to add video assets to your Meta variants, you must choose a starter template. They are preloaded with system-defined content areas that facilitate the use of videos.
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Click to select a template, and click Use.
This action opens the Canvas, which is the central hub for content creation.
Add parameters
Adding guidelines and assets in Parameters in the prompt drawer enhances the content generation process and is a crucial step in preparing to generate a LinkedIn experience.
To add parameters and assets:
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Click the Parameters icon to expand the prompt drawer.
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In the Parameters section, select guidelines鈥擝rands, Personas, and Products鈥攖o inform content creation.
If there are no brands, personas, or products available from these menus, add guidelines to your GenStudio for Performance Marketing.
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Add content (images or videos) for use in the experience and to influence content generation by clicking Select from Content. Or, drag and drop images into the Select from Content section to upload one or more new assets.
Use the filter to search for content and select one or more images.
If you are using a template that has a section for videos, video content (.mp4) will be pre-selected and filtered for you. Hover over a video to see an autoplayed preview.
To use assets from a connected AEM Assets Content Hub repository, choose a repository from the Location dropdown menu. Filter and select one or more images.
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Click Use.
When you are done adding parameters, you can collapse the prompt drawer by clicking the Parameters icon again.
Enter a prompt
After you select guidelines, craft a prompt using natural language to start generating content for your new LinkedIn experience. Detailed prompts ensure you receive good quality and useful output.
See Write effective prompts to learn more about writing prompts.
To enter a prompt:
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Enter a prompt in the 鈥淒escribe the experiences you want to generate鈥 prompt box.
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Click Generate.
See Manage videos to understand how they are generated and how to manage them.
By default, four variations鈥攁ll fueled by the prompt, guidelines, and content you added鈥攁re generated and shown in the Canvas.
Generated content loads progressively鈥攁s each section of the LinkedIn experiences are generated, they appear in the Canvas. See LinkedIn experiences to learn how those changes are loaded in the Canvas.
Revise generated LinkedIn ads
Before sending variants for approval or publishing to Content, you can edit the LinkedIn ads or delete a variant from the set of generated ads.
To revise generated variants:
- To edit the LinkedIn ad draft name, click into the Untitled Draft title at the top of the Canvas and enter a new title.
- To manually edit a LinkedIn ad, click into any of the ad sections (such as the subject line, header, or body copy) and edit as needed.
- To change or select the call to action, click the call-to-action button and select from the available button text options. In Link, enter a URL for the call-to-action text.
- To apply text formatting in a variant, click the on-image text for a variant and click Format text.
- To regenerate a section of a variant, click an editable text field and use the Suggested edits options or enter a new prompt in the Generate new text section and click Generate.
- To use Generative Expand to size and fit images to your working template, click an image, click Edit (pencil icon) and then Expand. Adjust the image to fit the needed aspect ratio and template.
- To crop or reposition images, hover over an image, click the crop icon that appears, and adjust the image size and placement.
- To change the size and aspect ratio of the ad, click the Resize button (box with a button icon on the left side of the Canvas) and select a new size and aspect ratio to apply to all variants. The variants are duplicated and resized.
- To add or swap assets (image or video) in a variant, click an asset (or the asset area) and click the Swap from content icon.
- To add alt text for images in a variant, click an image asset and use the Alt text option to manually add or generate alt text per image.
- To add accessibility labels to your variants click on an image or call-to-action link, then provide a brief description that explains what the link or button does.
- To delete a LinkedIn ad, click the options menu for a variant and click Delete variant.
Manage videos
Hover over each of the videos to see looped autoplay.
Videos are reframed to fit the selected aspect ratio during generation. Revert back to the original non-reframed video by clicking Reframe Video and toggling it off.
Submit generation feedback
To submit feedback about the quality of the generation output, click the options icon (three dots) and select Good output or Poor output.
Verify content check alignment
To optimize the generated variants and ensure strict adherence to brand identity, platform guidelines, and accessibility standards, leverage the power of the Content check panel. This panel displays comprehensive content check details and illuminates improvement areas.
To perform content checks on a variant:
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Click the Content check panel icon in the right action bar to open the Content check panel. View a summary of the Needs review and Passed checks to see which sections and guidelines need improvement.
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Manually revise variants to ensure your variants are closely aligned with then completed content checks.
See Brand validation.
Get reviews and approvals
Use the Approvals panel, accessible on the top menu bar of the Canvas, to obtain reviews, track review comments, and get approvals from stakeholders.
To obtain reviews and approvals:
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Launch an approval request to solicit an approval of drafted Meta ad experiences.
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Remove or add reviewers during the review process.
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Access the content for review and view the requests for revision.
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Edit the drafts per review comments and publish your Meta ad experiences.
See Reviews and approvals for more information.
Publish and export experience
To make the generated LinkedIn ads available for current and future use, publish it to Content and export it for use in your marketing campaigns.
- To publish your new experience(s), click Publish in the top toolbar, or within the approvals flow.
- To export your new experience(s), click Export in the top toolbar.
- Select the format鈥擩PG, PNG, or GIF鈥攁nd click Export.
See Content for more information.