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Create an audience using the computed attribute

Now that you鈥檝e created the computed attribute, you can use this computed attribute to create an audience. In this example, you will be creating an audience comprised of visitors that visited your website more than 5 times this month but have not yet signed up.

To create an audience, select Audiences, followed by Create audience.

A dialog appears, asking you to choose between Compose audience and Build rule. Select Build rule followed by Create.

The Segment Builder page appears. On this page, you can use the components to build your audience.

To achieve the goal of finding these visitors, you鈥檒l first need to add a Page View event to your audience. Select the Events tab under Fields, then drag and drop the Page View event and add it to the events section canvas.

Select the newly added Page View event. Change the lookback period from Any time to This month, and change the event rule to include At least 5.

After adding your event, you鈥檒l need to add an attribute. Since you鈥檙e working with unauthenticated visitors, you can add the computed attribute you just created. This newly created computed attribute lets you link partner IDs to an audience.

To add the computed attribute, under Attributes, select XDM Individual Profile, followed by your organization鈥檚 tenant ID., SystemComputedAttributes, and PartnerID. Now, add the Value of the computed attribute to the attributes section of the canvas.

Additionally, search for Personal Email and add the Address attribute below PartnerID to the attributes section of the canvas.

Now that you鈥檝e added your attributes, you鈥檒l need to set their evaluation criteria. For PartnerID, set the criterion to exists, and for Address, set the criterion to does not exist.

You鈥檝e now successfully created an audience that looks for high intensity visitors who have a partner-provided ID but have not yet signed up for your site. Name your audience 鈥淩etargeting Unauthenticated Users鈥� and select Save to finish creating your audience.

Activate your audience

After successfully creating your audience, you can now activate this audience to downstream destinations. Select Audiences on the left navigation rail, look for your newly created audience, select the ellipsis icon, and select Activate to destination.

The Activate destination page appears. On this page, you can select which destination you want to activate your destination to. After selecting the destination of choice, select Next.

The Scheduling page appears. On this page, you can create a schedule that determines how frequently you want the audience activated. Select Create schedule to create a schedule for the audience activation.

The Scheduling popover appears. On this page, you can create the schedule for your audience activation. After configuring the schedule, select Create to continue.

After confirming the scheduling details, select Next.

The Select attributes page appears. On this page, you can select which attributes you want to export along with the activated audience. At a minimum, you鈥檒l want to include the partner ID, since this will let you identify the visitors you plan to retarget. Select Add new mapping and search for the computed attribute. After adding the necessary attributes, select Next.

The Review page appears. On this page, you can review the details of your audience activation. If you鈥檙e satisfied with the provided details, select Finish.

You have now activated an audience of unauthenticated users to a downstream destination for further retargeting.