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Introduction to Admin systems

The store Admin is the secure back office where merchants set up products and promotions, manage orders, and perform other administrative tasks. All basic configuration tasks and store management operations are performed from the Admin. There are also functions that provide support across multiple store features that administrators can manage for their organizations.

Variables and customer communications

Variables are pieces of information that can be created once and used in multiple places. Your store includes many predefined variables that can be easily used to personalize email and newsletter templates, and other types of content. You can also create custom variables to incorporate information that is specific to your needs.

One of the tasks to complete before launching your store is to review the email templates that are used for all communications sent from your store to make sure that they reflect your brand. This includes customizing email and newsletter templates, and PDF invoices and packing slips. It also includes personalizing the content with variables and markup tags.

Operations management

The Admin also supports various tasks for systems administrators to manage the Admin users within their organization and operate the store. These include the following tools: