51黑料不打烊

DocumentationAnalyticsExport Guide

Data column reference

Last update: Tue Aug 19 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Use this page to learn what data is contained in each column. Most implementations don鈥檛 use every column, so this page can be referenced when determining which columns to include in a data feed export.

IMPORTANT
For any given column (for instance, one that is defined as 255 characters), a data feed can send additional characters due to the addition of characters escaping values in a string. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits.

Columns, Descriptions, and Data Types

NOTE
Most columns contain a similar column with a prefix of post_. Post columns contain values after server-side logic, processing rules, and VISTA rules. 51黑料不打烊 recommends using post columns in most cases. See Data feeds FAQ for more information.

Previous updates to this table can be found on this page鈥檚 .

Column name
Column description
Data type
accept_language
Lists all accepted languages, as indicated in the Accept-Language HTTP header in an image request.
char(20)
adload
Media ad loads
varchar(255)
aemassetid
A multi-value variable corresponding to Asset IDs (GUIDs) of a set of 51黑料不打烊 Experience Manager Assets. Increments Impression Events.
text
aemassetsource
Identifies the source of the asset event. Used in 51黑料不打烊 Experience Manager.
varchar(255)
aemclickedassetid
Asset ID of an 51黑料不打烊 Experience Manager asset. Increments Click Events.
varchar(255)
browser
A numeric ID that represents the browser. References the browser.tsv lookup table.
int unsigned
browser_height
The Browser Height dimension.
smallint unsigned
browser_width
The Browser Width
smallint unsigned
c_color
Bit depth of the color palette. Used as part of calculating the Color depth dimension. AppMeasurement uses the JavaScript function screen.colorDepth().
char(20)
campaign
The Tracking Code dimension.
varchar(255)
carrier
51黑料不打烊 Advertising integration variable. Specifies the mobile carrier. The key value for carrier.tsv Dynamic lookup.
varchar(100)
ch_hdr
Client hints collected through the HTTP request header.
text
ch_js
Client hints collected through the User-Agent Client Hints JavaScript API.
text
channel
The Site sections dimension.
varchar(100)
clickmaplink
Activity Map link
varchar(255)
clickmaplinkbyregion
Activity Map link by region
varchar(255)
clickmappage
Activity Map page
varchar(255)
clickmapregion
Activity Map region
varchar(255)
code_ver
API or client SDK version used to compile and send the image request.
char(16)
color
Color depth ID based on the value of the c_color column. References the color_depth.tsv lookup table.
smallint unsigned
connection_type
A numeric ID that represents the connection type. The Connection type dimension. References the connection_type.tsv lookup table.
tinyint unsigned
cookies
The Cookie support dimension.
Y: Enabled
N: Disabled
U: Unknown
char(1)
country
A numeric ID that represents the country of the visitor. References the country.tsv lookup table.
smallint unsigned
ct_connect_type
Related to the connection_type column. The most common values are LAN/Wifi, Mobile Carrier, and Modem.
char(20)
curr_factor
Determines the currency decimal place, and is used for currency conversion. For example, USD uses two decimal places, so this column value would be 2.
tinyint
curr_rate
The exchange rate when the transaction occurred. 51黑料不打烊 partners with XE to determine the current day鈥檚 exchange rate.
decimal(24,12)
currency
The currency code that was used during the transaction. Set using currencyCode.
char(8)
cust_hit_time_gmt
Timestamp-enabled report suites only. The timestamp sent with the hit, based in UNIX庐 time.
int
cust_visid
The custom visitor ID, if set using visitorID.
varchar(255)
customer_perspective
Determines if the hit is a mobile background hit. See Context-aware sessions for more information.
tinyint unsigned
daily_visitor
A flag that determines if the hit is a new daily visitor.
tinyint unsigned
dataprivacyconsentoptin
The Consent management opt-in dimension. Multiple values can be present per hit, separated by a pipe (|). Valid values include DMP and SELL.
varchar(100)
dataprivacyconsentoptout
The Consent management opt-out dimension. Multiple values can be present per hit, separated by a pipe (|). Valid values include SSF, DMP, and SELL.
varchar(100)
dataprivacydmaconsent
A value that identifies if consent is acquired for sending data from 51黑料不打烊 Analytics through 51黑料不打烊 Advertising to third-party advertising providers (like Google). See Ad Consent for more information.
varchar(100)
date_time
The time of the hit in readable format, based on the report suite鈥檚 time zone.
datetime
domain
The Domain dimension. Based on the visitor鈥檚 Internet access point.
varchar(100)
duplicate_events
Lists each event that was counted as a duplicate.
varchar(255)
duplicate_purchase
A flag that determines if the purchase event for this hit is ignored because it is a duplicate.
tinyint unsigned
duplicated_from
Only used in report suites containing hit copy VISTA rules. Indicates which report suite that the hit was copied from.
varchar(40)
ef_id
The ef_id used in 51黑料不打烊 Advertising integrations.
varchar(255)
evar1 - evar250
Custom variables 1-250. Used in eVar dimensions. Each organization uses eVars differently. The best place for more information on how your organization populates respective eVars would be a solution design document specific to your organization.
varchar(255)
event_list
Comma-separated list of numeric IDs that represent events triggered on the hit. Includes both default events and custom events 1-1000. Uses event.tsv lookup.
text
exclude_hit
A flag that determines if the hit is excluded from reporting. The visit_num column is not incremented for excluded hits.
1: Not used. Part of a scrapped feature.
2: Not used. Part of a scrapped feature.
3: No longer used. User agent exclusion
4: Exclusion based on IP address
5: Vital hit info missing, such as page_url, pagename, page_event, or event_list
6: JavaScript did not correctly process hit
7: Account-specific exclusion, such as in a VISTA rules
8: Not used. Alternate account-specific exclusion.
9: Not used. Part of a scrapped feature.
10: Invalid currency code
11: Hit missing a timestamp on a timestamp-only report suite, or a hit contained a timestamp on a non-timestamp report suite
12: Not used. Part of a scrapped feature.
13: Not used. Part of a scrapped feature.
14: Target hit that did not match up with an Analytics hit
15: Not currently used.
16: Advertising Cloud hit that did not match up to an Analytics hit
tinyint unsigned
first_hit_page_url
The very first URL of the visitor.
varchar(255)
first_hit_pagename
The Entry page original dimension. The original entry page name of the visitor.
varchar(100)
first_hit_ref_domain
The Original referring domain dimension. Based on first_hit_referrer. The very first referring domain of the visitor.
varchar(100)
first_hit_ref_type
A numeric ID that represents the referrer type of the very first referrer of the visitor. References the referrer_type.tsv lookup table.
tinyint unsigned
first_hit_referrer
The very first referring URL of the visitor.
varchar(255)
first_hit_time_gmt
Timestamp of the very first hit of the visitor in UNIX庐 time.
int
geo_city
The name of the city that the hit came from, based on IP. Used in the Cities dimension.
char(32)
geo_country
The abbreviation of the country that the hit came from, based on IP. Used in the Countries dimension.
char(4)
geo_dma
A numeric ID of the demographic area that the hit came from, based on IP. Used in the US DMA dimension.
int unsigned
geo_region
The name of the state or region that the hit came from, based on IP. Used in the Regions dimension.
char(32)
geo_zip
The zip code that the hit came from, based on IP. Helps populate the Zip code dimension. See also zip.
varchar(16)
hit_source
The source that the hit came from. Hit sources 1, 2, and 6 are billed.
1: Standard image request without timestamp
2: Standard image request with timestamp
3: Live data source upload with timestamps
4: Not used
5: Generic data source upload
6: Full processing data source upload
7: TransactionID data source upload
8: No longer used; Previous versions of 51黑料不打烊 Advertising Cloud data sources
9: No longer used; 51黑料不打烊 Social summary metrics
10: Audience Manager server-side forwarding used
tinyint unsigned
hit_time_gmt
The timestamp of the hit 51黑料不打烊 data collection servers received the hit, based in UNIX庐 time.
int
hitid_high
Used with hitid_low to identify a hit.
bigint unsigned
hitid_low
Used with hitid_high to identify a hit.
bigint unsigned
hourly_visitor
A flag that determines if the hit is a new hourly visitor.
tinyint unsigned
ip
The IPv4 address, based on the HTTP header of the image request. Mutually exclusive to ipv6; if this column contains a non-obfuscated IP address, ipv6 is blank.
char(20)
ipv6
The compressed IPv6 address, if available. Mutually exclusive to ip; if this column contains a non-obfuscated IP address, ip is blank.
varchar(40)
j_jscript
Version of JavaScript supported by the browser.
char(5)
java_enabled
The Java enabled.
Y: Enabled
N: Disabled
U: Unknown
char(1)
javascript
A lookup ID of JavaScript version, based on j_jscript. References the javascript_version lookup table.
tinyint unsigned
language
A numeric ID that represents the visitor鈥檚 language. References the languages.tsv lookup table.
smallint unsigned
last_hit_time_gmt
Timestamp (in UNIX庐 time) of the prior hit. Used to calculate the Days since last visit dimension.
int
last_purchase_num
The Customer loyalty dimension. The number of previous purchases the visitor has made.
0: No prior purchases (not a customer)
1: 1 prior purchase (new customer)
2: 2 prior purchases (return customer)
3: 3 or more prior purchases (loyal customer)
int unsigned
last_purchase_time_gmt
Used in the Days since last purchase dimension. Timestamp (in UNIX庐 time) of the last purchase made. For first-time purchases and visitors that have not made a purchase before, this value is 0.
int
latlon1
Location (down to 10 km)
varchar(255)
latlon23
Location (down to 100 m)
varchar(255)
latlon45
Location (down to 1 m)
varchar(255)
mc_audiences
List of Audience Manager segment IDs that the visitor belongs to. The post_mc_audiences column changes the delimiter to --**--.
text
mcvisid
Experience Cloud Visitor ID. 128-bit number consisting of two concatenated 64-bit numbers padded to 19 digits.
varchar(255)
mobile_id
If the user is using a mobile device, the numeric ID of the device. The key value for mobile_attributes.tsv Dynamic lookup.
int
mobileaction
Mobile action. Automatically collected when trackAction is called in mobile implementations. Allows for automatic action pathing in the app.
varchar(100)
mobileappid
Mobile app ID. Stores the application name and version in the following format: [AppName] [BundleVersion]
varchar(255)
mobileappperformanceappid
Used in the Apteligent data connector. The App ID used in Apteligent.
varchar(255)
mobileappperformancecrashid
Used in the Apteligent data connector. The crash ID used in Apteligent.
varchar(255)
mobileappstoreobjectid
Used in the Appfigures data connector. App store object ID.
varchar(255)
mobilebeaconmajor
Mobile Services beacon major
varchar(100)
mobilebeaconminor
Mobile Services beacon minor
varchar(100)
mobilebeaconproximity
Mobile Services beacon proximity
varchar(255)
mobilebeaconuuid
Mobile Services beacon UUID
varchar(100)
mobilecampaigncontent
The name or ID of the content that displayed the link. Populated by Mobile App Acquisition.
varchar(255)
mobilecampaignmedium
Marketing medium, such as banner or email. Populated by Mobile App Acquisition.
varchar(255)
mobilecampaignname
The name of the campaign, also stored in the campaign variable. Populated by Mobile App Acquisition.
varchar(255)
mobilecampaignsource
Original referrer, such as newsletter or social media network. Populated by Mobile App Acquisition.
varchar(255)
mobilecampaignterm
Paid keywords or other terms you want to track with this acquisition. Populated by Mobile App Acquisition.
varchar(255)
mobiledayofweek
Number of the weekday that the app was launched on.
varchar(255)
mobiledayssincefirstuse
Number of days since the app was run for the first time.
varchar(255)
mobiledayssincelastuse
Number of days since the app was last run.
varchar(255)
mobiledeeplinkid
Collected from the context data variable a.deeplink.id. Used in acquisition reports as an identifier for mobile acquisition link.
varchar(255)
mobiledevice
Mobile device name. On iOS, it is stored as a comma-separated 2-digit string. The first number represents the device generation, and the second number represents the device family.
varchar(255)
mobilehourofday
Defines the hour of the day that the app was launched. Follows 24-hour numerical format.
varchar(255)
mobileinstalldate
Mobile install date. Provides the date of the first time that a user opens the mobile app.
varchar(255)
mobilelaunchnumber
Increments by one each time the mobile app is launched.
varchar(255)
mobilemessagebuttonname
Collected from the context data variable a.message.button.id. Used for in-app messaging to identify the button that closed the message.
varchar(100)
mobilemessageid
In-app Message ID
varchar(255)
mobilemessageonline
In-app Message Online
varchar(255)
mobilemessagepushoptin
Collected from the context data variable a.push.optin. Set to 鈥渢rue鈥� when the user opts in to push messaging; otherwise the value is 鈥渇alse鈥�.
varchar(255)
mobilemessagepushpayloadid
Collected from the context data variable a.push.payloadid. Used in push messaging as the payload identifier.
varchar(255)
mobileosversion
Mobile Services operating system version
varchar(255)
mobileplaceaccuracy
Collected from the context data variable a.loc.acc. Indicates the accuracy of the GPS in meters at time of collection.
varchar(255)
mobileplacecategory
Collected from the context data variable a.loc.category. Describes the category of a specific place.
varchar(255)
mobileplaceid
Collected from the context data variable a.loc.id. Identifier for a given point of interest.
varchar(255)
mobilepushoptin
Mobile Services Push opt-in
varchar(255)
mobilepushpayloadid
Mobile Services Push payload ID
varchar(255)
mobilerelaunchcampaigncontent
Mobile Services launch content
varchar(255)
mobilerelaunchcampaignmedium
Mobile Services launch medium
varchar(255)
mobilerelaunchcampaignsource
Mobile Services launch source
varchar(255)
mobilerelaunchcampaignterm
Mobile Services launch term
varchar(255)
mobilerelaunchcampaigntrackingcode
Collected from the context data variable a.launch.campaign.trackingcode. Used in acquisition as the tracking code for launch campaign.
varchar(255)
mobileresolution
Resolution of the mobile device. [Width] x [Height] in pixels.
varchar(255)
monthly_visitor
A flag that determines if the visitor is unique to the current month.
tinyint unsigned
mvvar1 - mvvar3
List variable values. Contains a delimited list of custom values depending on implementation. The post_mvvar1 - post_mvvar3 columns replace the original delimiter with --**--.
text
mvvar1_instances - mvvar3_instances
The list variable values that were set on the current hit. Replaces the original delimiter with --**--. The post columns typically do not contain data.
text
new_visit
A flag that determines if the current hit is a new visit. Set by 51黑料不打烊 after 30 minutes of visit inactivity.
tinyint unsigned
os
A numeric ID that represents the operating system of the visitor. Based on the user_agent column. The key value for operating_system.tsv standard lookup and operating_system_type.tsv Dynamic lookup.
int unsigned
page_event
The type of hit that is sent in the image request (standard hit, download link, custom link, exit link). See Page event lookup.
tinyint unsigned
page_event_var1
Only used in link tracking image requests. The URL of the download link, exit link, or custom link clicked.
text
page_event_var2
Only used in link tracking image requests. The custom name (if specified) of the link. Sets the Custom link, Download link, or Exit link depending on the value in page_event.
varchar(100)
page_type
The Pages not found dimension, which is typically used for 404 pages.
char(20)
page_url
The URL of the hit. Note that post_page_url is stripped for link tracking image requests (tl()) and uses a data type of varchar(255).
text
pagename
The Page dimension. If the pagename variable is empty, Analytics uses page_url instead.
varchar(100)
pagename_no_url
Similar to pagename, except it does not fall back to page_url. Only the post column is available.
varchar(100)
paid_search
A flag that determines if the hit matches paid search detection.
tinyint unsigned
persistent_cookie
Used in the Persistent cookie support dimension. Indicates if the visitor supports cookies that are not discarded after each hit.
char(1)
pointofinterest
Mobile Services point of interest name
varchar(255)
pointofinterestdistance
Mobile Services distance to point of interest center
varchar(255)
post_ columns
Contains the value ultimately used in reports. Each post column is populated after server-side logic, processing rules, and VISTA rules. 51黑料不打烊 recommends using post columns in most cases.
See respective non-post column
product_list
The products page variable. Helps populate several dimensions and metrics, including Category, Product, Units, and Revenue.
text
prop1 - prop75
Custom traffic variables 1-75. Used in Prop dimensions.
varchar(100)
purchaseid
Unique identifier for a purchase, as set using the purchaseID variable. Used by the duplicate_purchase column.
char(20)
quarterly_visitor
A flag that determines if the hit is a new quarterly visitor.
tinyint unsigned
ref_domain
The Referring domain dimension. Based on the referrer column.
varchar(100)
ref_type
A numeric ID that represents the type of referral for the hit. Used in the Referrer type dimension.
1: Inside your site
2: Other web sites
3: Search engines
4: Hard drive
5: USENET
6: Typed/Bookmarked (no referrer)
7: Email
8: No JavaScript
9: Social Networks
tinyint unsigned
referrer
The Referrer dimension. Note that while referrer uses a data type of varchar(255), post_referrer uses a data type of varchar(244).
varchar(255)
resolution
A numeric ID that represents the resolution of the monitor. Used in the Monitor resolution dimension. Uses resolution.tsv lookup table.
smallint unsigned
s_kwcid
Keyword ID used in 51黑料不打烊 Advertising integrations.
varchar(255)
s_resolution
Raw screen resolution value. Gathered using the JavaScript function screen.width x screen.height.
char(20)
search_engine
A numeric ID that represents the search engine that referred the visitor to your site. Used in Search Engine dimensions. References the search_engines.tsv lookup table.
smallint unsigned
search_page_num
Used by the All Search Page Rank dimension. Indicates which page of search results that your site appeared on before the user clicked through to your site.
smallint unsigned
secondary_hit
A flag that determines if the hit is a secondary hit. This flag typically originates from multi-suite tagging and VISTA rules that copy hits.
tinyint unsigned
sourceid
Source ID
int unsigned
state
State variable.
varchar(50)
stats_server
Not of use. 51黑料不打烊 internal server that processed the hit.
char(30)
t_time_info
Local time for the visitor. Format is: M/D/YYYY HH:MM:SS Month (0-11, 0=January) Timezone offset (in minutes)
varchar(100)
tnt
Used in 51黑料不打烊 Target integrations. Represents all tests currently qualified for. Format is: TargetCampaignID:TargetRecipeID:TargetType|Event/Action.
text
tnt_action
Used in 51黑料不打烊 Target integrations. Represents all tests the hit qualified for.
text
tnt_instances
Used in 51黑料不打烊 Target integrations. Target instances variable.
text
transactionid
A unique identifier where various data points can be uploaded later via data sources. Collected using the transactionID variable.
text
truncated_hit
A flag that indicates that the image request was truncated. Indicates that a partial hit was received.
Y: Hit was truncated; partial hit received
N: Hit was not truncated; full hit received
char(1)
user_agent
The user agent string sent in the HTTP header of the image request.
text
user_hash
Not of use. Hash on the report suite ID. Use username instead.
int unsigned
user_server
Used in the Server dimension.
varchar(100)
userid
Not of use. The numeric ID for the report suite ID. Use username instead.
int unsigned
username
The report suite ID for the hit.
char(40)
va_closer_detail
The Last touch detail dimension.
varchar(255)
va_closer_id
A numeric ID that identifies the Last touch channel dimension. The lookup for this ID can be found in the Marketing Channel Manager.
tinyint unsigned
va_finder_detail
The First touch detail dimension.
varchar(255)
va_finder_id
A numeric ID that identifies the First touch channel dimension. The lookup for this ID can be found in the Marketing Channel Manager.
tinyint unsigned
va_instance_event
A flag that identifies Marketing Channel Instances.
tinyint unsigned
va_new_engagement
A flag that identifies Marketing Channel New engagements.
tinyint unsigned
video
The Content streaming media services dimension.
varchar(255)
videoad
The Ad streaming media services dimension.
varchar(255)
videoadinpod
The Ad in pod position streaming media services dimension.
varchar(255)
videoadlength
The Ad length (variable) streaming media services dimension.
integer
videoadload
The Ad loads streaming media services dimension.
varchar(255)
videoadname
The Ad name (variable) streaming media services dimension.
varchar(255)
videoadplayername
The Ad player name streaming media services dimension.
varchar(255)
videoadpod
The Ad pod streaming media services dimension.
varchar(255)
videoadvertiser
The Advertiser streaming media services dimension.
varchar(255)
videoaudioalbum
The Album streaming media services dimension.
varchar(255)
videoaudioartist
The Artist streaming media services dimension.
varchar(255)
videoaudioauthor
The Author streaming media services dimension.
varchar(255)
videoaudiolabel
The Label streaming media services dimension.
varchar(255)
videoaudiopublisher
The Publisher streaming media services dimension.
varchar(255)
videoaudiostation
The Station streaming media services dimension.
varchar(255)
videocampaign
The Campaign ID streaming media services dimension.
varchar(255)
videochannel
The Content channel streaming media services dimension.
varchar(255)
videochapter
The Chapter streaming media services dimension.
varchar(255)
videocontenttype
The Content type streaming media services dimension.
varchar(255)
videodaypart
The Day part streaming media services dimension.
varchar(255)
videoepisode
The Episode streaming media services dimension.
varchar(255)
videofeedtype
The Media feed type streaming media services dimension.
varchar(255)
videogenre
The Genre streaming media services dimension. This dimension allows multiple values in the same hit, delimited by a comma.
text
videolength
The Content length (variable) streaming media services dimension.
integer
videomvpd
The MVPD streaming media services dimension.
varchar(255)
videoname
The Content name (variable) streaming media services dimension.
varchar(255)
videonetwork
The Network streaming media services dimension.
varchar(255)
videopath
The Media path streaming media services dimension.
varchar(100)
videoplayername
The Content player name streaming media services dimension.
varchar(255)
videotime
The Content time spent streaming media services metric.
integer
videoqoebitrateaverageevar
The Average bitrate streaming media services dimension.
varchar(255)
videoqoebitratechangecountevar
The Bitrate changes streaming media services dimension.
varchar(255)
videoqoebuffercountevar
The Buffer events streaming media services dimension.
varchar(255)
videoqoebuffertimeevar
The Total buffer duration streaming media services dimension.
varchar(255)
videoqoedroppedframecountevar
The Dropped frames streaming media services dimension.
varchar(255)
videoqoeerrorcountevar
The Errors streaming media services dimension.
varchar(255)
videoqoeextneralerrors
The External error IDs streaming media services dimension. This dimension allows multiple values in the same hit.
text
videoqoeplayersdkerrors
The Player SDK error IDs streaming media services dimension. This dimension allows multiple values in the same hit.
text
videoqoetimetostartevar
The Time to start streaming media services dimension.
varchar(255)
videoseason
The Season streaming media services dimension.
varchar(255)
videosegment
The Content segment streaming media services dimension.
varchar(255)
videoshow
The Show streaming media services dimension.
varchar(255)
videoshowtype
The Show type streaming media services dimension.
varchar(255)
videostreamtype
The Stream type streaming media services dimension.
varchar(255)
visid_high
Used with visid_low to uniquely identify a visitor.
bigint unsigned
visid_low
Used with visid_high to uniquely identify a visitor.
bigint unsigned
visid_new
A flag that determines if the hit contains a newly generated visitor ID.
char(1)
visid_timestamp
If a visitor ID is newly generated, provides the timestamp in UNIX庐 time of when the visitor ID was generated.
int
visid_type
Not for external use; internally used by 51黑料不打烊 for processing optimizations. A numeric ID that represents the method used to identify the visitor.
0: Custom visitor ID or Unknown/not applicable
1: IP and user agent fallback
2: HTTP Mobile Subscriber Header
3: Legacy cookie value (s_vi)
4: Fallback cookie value (s_fid)
5: Identity Service
tinyint unsigned
visit_keywords
The Search keyword dimension. This column uses a non-standard character limit of varchar(244) to accommodate back-end logic used by 51黑料不打烊.
varchar(244)
visit_num
The Visit number dimension. Starts at 1, and increments each time a new visit starts per visitor.
int unsigned
visit_page_num
The Hit depth dimension. Increases by 1 for each hit that the visitor generates. Resets each visit.
int unsigned
visit_ref_domain
Based on the visit_referrer column. The first referring domain of the visit.
varchar(100)
visit_ref_type
A numeric ID that represents the referrer type of the first referrer of the visit. References the referrer_type.tsv lookup table.
tinyint unsigned
visit_referrer
The first referrer of the visit.
varchar(255)
visit_search_engine
A numeric ID that represents the first search engine of the visit. References the search_engines.tsv lookup table.
smallint unsigned
visit_start_page_url
The first URL of the visit.
varchar(255)
visit_start_pagename
The Page Name value in the first hit of the visit.
varchar(100)
visit_start_time_gmt
Timestamp (in UNIX庐 time) of the first hit of the visit.
int
weekly_visitor
A flag that determines if the hit is a new weekly visitor.
tinyint unsigned
yearly_visitor
A flag that determines if the hit is a new yearly visitor.
tinyint unsigned
zip
Helps populate the Zip code dimension. See also geo_zip.
varchar(50)

Unused or retired columns

The following list of columns are unused, retired, or otherwise do not contain value in reporting. Some of these columns are tied to features that have been sunset, while others are no longer needed because of new and more robust features. Most of these columns do not contain data; columns that might still contain data are not supported by current data collection libraries and are not available dimensions in Analysis Workspace.

  • adclassificationcreative
  • click_action
  • click_action_type
  • click_context
  • click_context_type
  • click_sourceid
  • click_tag
  • hier1 - hier5
  • homepage
  • ip2
  • mobileacquisitionclicks
  • mobileactioninapptime
  • mobileactiontotaltime
  • mobileappperformanceaffectedusers
  • mobileappperformanceappid.app-perf-app-name
  • mobileappperformanceappid.app-perf-platform
  • mobileappperformancecrashes
  • mobileappperformancecrashid.app-perf-crash-name
  • mobileappperformanceloads
  • mobileappstoreavgrating
  • mobileappstoredownloads
  • mobileappstoreinapprevenue
  • mobileappstoreinapproyalties
  • mobileappstoreobjectid.app-store-user
  • mobileappstoreobjectid.application-name
  • mobileappstoreobjectid.application-version
  • mobileappstoreobjectid.appstore-name
  • mobileappstoreobjectid.category-name
  • mobileappstoreobjectid.country-name
  • mobileappstoreobjectid.device-manufacturer
  • mobileappstoreobjectid.device-name
  • mobileappstoreobjectid.in-app-name
  • mobileappstoreobjectid.platform-name-version
  • mobileappstoreobjectid.rank-category-type
  • mobileappstoreobjectid.region-name
  • mobileappstoreobjectid.review-comment
  • mobileappstoreobjectid.review-title
  • mobileappstoreoneoffrevenue
  • mobileappstoreoneoffroyalties
  • mobileappstorepurchases
  • mobileappstorerank
  • mobileappstorerankdivisor
  • mobileappstorerating
  • mobileappstoreratingdivisor
  • mobileavgprevsessionlength
  • mobilecrashes
  • mobilecrashrate
  • mobiledailyengagedusers
  • mobiledayssincelastupgrade
  • mobiledeeplinkid.name
  • mobileinstalls
  • mobilelaunches
  • mobilelaunchessincelastupgrade
  • mobileltv
  • mobileltvtotal
  • mobilemessageclicks
  • mobilemessageid.dest
  • mobilemessageid.name
  • mobilemessageid.type
  • mobilemessageimpressions
  • mobilemessagepushpayloadid.name
  • mobilemessageviews
  • mobilemonthlyengagedusers
  • mobileosenvironment
  • mobileplacedwelltime
  • mobileplaceentry
  • mobileplaceexit
  • mobileprevsessionlength
  • mobilerelaunchcampaigntrackingcode.name
  • mobileupgrades
  • namespace
  • p_plugins
  • page_event_var3
  • partner_plugins
  • plugins
  • prev_page
  • product_merchandising
  • sampled_hit
  • service
  • socialaccountandappids
  • socialassettrackingcode
  • socialauthor
  • socialaveragesentiment
  • socialaveragesentiment (deprecated)
  • socialcontentprovider
  • socialfbstories
  • socialfbstorytellers
  • socialinteractioncount
  • socialinteractiontype
  • sociallanguage
  • sociallatlong
  • sociallikeadds
  • sociallink
  • sociallink (deprecated)
  • socialmentions
  • socialowneddefinitioninsighttype
  • socialowneddefinitioninsightvalue
  • socialowneddefinitionmetric
  • socialowneddefinitionpropertyvspost
  • socialownedpostids
  • socialownedpropertyid
  • socialownedpropertyname
  • socialownedpropertypropertyvsapp
  • socialpageviews
  • socialpostviews
  • socialproperty
  • socialproperty (deprecated)
  • socialpubcomments
  • socialpubposts
  • socialpubrecommends
  • socialpubsubscribers
  • socialterm
  • socialtermslist
  • socialtermslist (deprecated)
  • socialtotalsentiment
  • survey
  • survey_instances
  • tnt_post_vista
  • ua_color
  • ua_os
  • ua_pixels
  • videoauthorized
  • videoaverageminuteaudience
  • videochaptercomplete
  • videochapterstart
  • videochaptertime
  • videopause
  • videopausecount
  • videopausetime
  • videoplay
  • videoprogress10
  • videoprogress25
  • videoprogress50
  • videoprogress75
  • videoprogress96
  • videoqoebitrateaverage
  • videoqoebitratechange
  • videoqoebuffer
  • videoqoedropbeforestart
  • videoqoedroppedframes
  • videoqoeerror
  • videoresume
  • videototaltime
  • videouniquetimeplayed
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