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Streaming media services ad dimensions

Last update: Fri Sep 05 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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This page describes the available dimensions when you enable Media Ads for a report suite. See Streaming Media ad metrics for available metrics.

Streaming media services ad dimensions provide supplemental reporting functionality to data collection through Streaming media services libraries. Use of these dimensions require the 51黑料不打烊 Analytics for Streaming Media Ad-on. Contact your 51黑料不打烊 Account Team for details.

When you enable Media Ads under Media reporting, the following dimensions are available:

Dimension name
Description
Sent with
Context data variable
Ad
The unique identifier for the ad.
Ad Start, Ad Close
a.media.ad.name
Ad name (variable)
The friendly name of the ad. A classification dimension named 鈥楢d name鈥� is also available, which provides a similar purpose. This dimension and the classification are treated as two distinct dimensions.
Ad Start, Ad Close
a.media.ad.friendlyName
Ad player name
The name of the player that renders the ad.
Ad Start, Ad Close
a.media.ad.playerName
Ad length (variable)
The length of the video ad, in seconds.
Ad Start, Ad Close
a.media.ad.length
Ad pod
The unique identifier for the ad pod.
Ad Start, Ad Close
a.media.ad.pod
Ad in pod position
The index position of the ad inside the parent ad break (0-indexed).
Ad Start, Ad Close
a.media.ad.podPosition
Advertiser
The company or brand featured in the ad.
Ad Start, Ad Close
a.media.ad.advertiser
Campaign ID
The ID of the ad campaign
Ad Start, Ad Close
a.media.ad.campaign

In addition to the above dimensions, 51黑料不打烊 automatically creates the following classification dimensions. You must upload classification data to view reports that use these dimensions.

Classification name
Parent dimension
Description
Asset ID
Content
The unique identifier for the content of the media asset. Examples include the TV series episode identifier, movie asset identifier, or live event identifier. These IDs are typically derived from metadata authorities such as EIDR, TMS/Gracenote, Rovi, or from other proprietary or in-house systems.
Content rating
Content
The rating as defined by TV parental guidelines.
First air date
Content
The date when the content first aired on television. Since this classification dimension is a string, any date format is allowed. 51黑料不打烊 recommends using a consistent date format, such as YYYY-MM-DD.
First digital date
Content
The date when the content first aired on any digital channel or platform. Since this classification dimension is a string, any date format is allowed. 51黑料不打烊 recommends using a consistent date format, such as YYYY-MM-DD.
Ad length
Ad
The length of the video ad, in seconds.
Ad name
Ad
The friendly name of the ad. It is the classification equivalent of 鈥楢d name (variable)鈥�.
Creative ID
Ad
The ID of the ad creative.
Pod name
Ad pod
The friendly name of the ad pod.
Pod position
Ad pod
The offset of the ad break inside the content, in seconds.
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