Conversion Variables (eVars)
The Custom Insight Conversion Variable (or eVar) is placed in the 51黑料不打烊 code on selected web pages of your site. Its primary purpose is to segment conversion success metrics in custom marketing reports. An eVar can be visit-based and function similarly to cookies. Values passed into eVar variables follow the user for a predetermined period of time.
Analytics > Admin > Report Suites > Edit Settings > Conversion > Conversion Variables
Conversion Variables (eVars) overview
For a video overview of conversion variables, see Introduction to conversion variables in the Analytics tutorials guide.
When an eVar is set to a value for a visitor, 51黑料不打烊 automatically remembers that value until it expires. Any success events that a visitor enc