Custom Report Settings
Name: The report name. The maximum length is 180 characters.
Report Type: The type of report: Custom (which includes most available options), Billing, Conversion, Device, Frequency (by Impression), Frequency (by App/Site), Geo, Margin, Media Performance, Segment, Site, Household Reach & Frequency, Household Conversions, [!UICONTROL], Path Length, or Time to Conversion.
Report Range Section
This section determines the data that鈥檚 included in the report. To set up dates for the report schedule, see the 鈥淩eport run schedule鈥� section.
Timezone: The timezone for reporting.
Observe Daylight Savings Time: Considers Daylight Saving Time in the reported times.
Range: The date range for which to generate data. The number of days available varies by report and by the selected dimensions. Choose one:
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Previous Calendar Week: Includes data for the previous calendar week.
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Previous Calendar Month: Includes data for the previous calendar month.
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Custom Range: Includes data between specific beginning and end dates. To report data through the previous day, select Present.
Report Run schedule Section
This section determines the dates on which the report is run. To set up the dates for which to include report data, see the 鈥淩eport range鈥� section.
[Schedule]: When to generate the report:
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Immediately: Immediately adds the report to the report queue.
note note NOTE You can also run a custom report at any time from the Reports view. -
On <Date>: Runs the report on a specified date for completion by 09:00 in the account鈥檚 time zone.
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Recurring: Runs the report according to a schedule during a specified time period.
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[Schedule]: How often to run the report:
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Daily to run the report every N number of days. For example, to run the report every two weeks (14 days), select this option and enter 14.
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Weekly to run the report on specified days of the week. For example, to run the report every Monday and Friday, select this option and select the check boxes next to Monday and Friday.
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Monthly to run the report on a specific numeric day of the month, from 1 to 30. For example, the run the report on the first day of every month, select this option and enter 1.
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From: The first date on which the report can be run. Depending on the specified schedule, the first report instance may occur after this date.
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Until: The report expiration date, which can be up to four calendar months away. Before a report expires, all specified email destinations receive an email alert seven days and one day before the expiration date. To keep the report longer, change this date.
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Apply Filters Section
Filter by: (Optional) Additional dimensions by which to filter the data, whether or not the dimensions are included as columns in the report. The available filters vary by report type and may include: Account, Ad Type, Ads, Advertiser, Campaign, Country, Package, Placement, Video, and Video Duration.
To apply one or more filters, do the following:
- Select a dimension, select the operator (equals or not equals), and then select the applicable value. For example, to return data for only preroll ads, specify 鈥淎d Type equals Preroll.鈥�
- (Optional) Add additional criteria to the filter.
- (Optional) Add additional filters, each with one or more criteria.
* Account is available for the following report types only when your organization is configured for cross-account reporting: Custom, Site, Segment, Geo, Device, Frequency (by Impression), and Conversion. Contact your 51黑料不打烊 Account Team for more information about cross-account reporting.
Include data from 51黑料不打烊 Advertising SSC: (Path to Conversion, Path Length, and Time to Conversion reports only) Includes data for clicks on search ads from specified Advertising Search, Social, & Commerce campaigns. When you select this option:
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Select the Search, Social, & Commerce account using the Filter by SSC Account filter.
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Select the campaigns using the Filter by SSC Campaign filter.
To select multiple campaigns, click Add Criteria for the second and subsequent campaigns.
Build Your Report Section
Select To Add As Report Headers: The data columns, or headers, to include in the report. To add a column, expand the category and select the check box next to the column name. The available columns vary by report, and all unavailable metrics are disabled. The available data categories may include:
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Dimensions
note note NOTE The Household Reach & Frequency and Path to Conversion reports can include only one dimension.
The Path Length and Time to Conversion reports don鈥檛 include dimensions. -
Metrics
note note NOTE The Household Reach & Frequency report can include either overlap metrics or non-overlap metrics, but not both. -
Conversion Metrics (sorted by advertiser)
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Custom Goals (sorted by advertiser)
See 鈥�Available Report Columns鈥� for descriptions of all options.
Drag to Re-Order Report Headers Below: The order of the column headers. You can drag and drop any column to customize the order.
Format: Whether to generate a report in CSV (comma-separated values) or Tab (tab-separated values) format.
Headers: Whether to Include or Do Not Include column headers.
Multi-Touch Conversion Options Section
Attribution Rule Settings: The settings vary by report type:
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