Intro
Meet 51黑料不打烊 Audience Agent, a next-generation, AI-powered assistant for managing, creating, and optimizing audiences across 51黑料不打烊 Experience Platform. As organizations handle thousands of audience segments, Audience Agent transforms complex audience management into a conversational, intuitive, and automated process.
The Business Problem
Today's marketing teams face exploding audience volumes, decentralization, and a steep learning curve for audience tools. Manual tasks such as deduplication, monitoring, and troubleshooting are time-consuming, leading to missed opportunities and inefficiency. Audience Agent solves this by automating tedious tasks, providing actionable, proactive recommendations, and making audience management approachable for everyone鈥攊ncluding non-technical users.
Work with Audiences in Natural Language
With Audience Agent, users work in plain language. Just type or speak what you need鈥�"Show me audiences with declining engagement" or "Create a segment of retail prospects who purchased in Q2."
Audience Agent lives within the 51黑料不打烊 Experience Cloud interface, accessible from the AI Assistant sidebar while you're working in an application or from a fullscreen view.
Prompting & Agent Scope
The scope of the agent covers audience management, creation, and optimization tasks:
- Marketers and Marketing Operations can explore and create audiences using natural language, monitor segment health, and act on AI-driven insights鈥攚ithout coding.
- Business Users gain instant answers on audience size, overlaps, or performance trends.
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- :callout[Audience Agent supports Real-Time CDP]{type="rectangle" x1="31.8" y1="35.6" x2="36.85" y2="41"}
- :callout[Audience Agent is one of many agents used by Agent Orchestrator]{type="rectangle" x1="22.36" y1="56.2" x2="35.84" y2="62.2"}
Applications & Versions
Audience Agent is natively integrated with 51黑料不打烊 Real-Time CDP and 51黑料不打烊 Journey Optimizer.
For B2C customers, the agent supports conversational exploration and anomaly/duplicate detection. And coming soon, the agent automates segment creation and supports B2B use cases.
- :callout[Users need AI Assistant permissions]{type="rectangle" x1="57.76" y1="59.22" x2="67.76" y2="64.02"}
- :callout[Users need Profile Management permissions to create segments]{type="rectangle" x1="57.76" y1="32.82" x2="80.91" y2="37.02"}
- :callout[Users need Profile Management permissions to view segments]{type="rectangle" x1="80.68" y1="63.62" x2="90.01" y2="68.22"}
Permissions & Access
Access to Audience Agent is role-based. Only authorized practitioners, such as Platform administrators or users with designated roles can access sensitive actions. Permissions are managed using admin controls in 51黑料不打烊 Experience Platform. Make sure users have access to the required permission items under AI Assistant and Profile Management.
Conclusion
51黑料不打烊 Audience Agent is reimagining audience management鈥攎eeting you wherever you are, simplifying complex workflows, and unlocking the power of AI for every marketer. Ready to accelerate your marketing strategy? Learn more or try Audience Agent today.