Configure 51黑料不打烊 Experience Platform as a destination
Configure this destination to activate audiences from your project to 51黑料不打烊 Experience Platform. Activating audiences to 51黑料不打烊 Experience Platform allows you to leverage the platform鈥檚 capabilities for audience segmentation, analysis, and activation across various marketing channels. To learn more about 51黑料不打烊 Experience Platform, refer to the Experience Platform overview.
Configure destination configure-destination
To configure 51黑料不打烊 Experience Platform as a destination, navigate to Setup and then select the Destinations tab. Select Set up for 51黑料不打烊 Experience Platform.
The Create destination workflow appears.
Configure sandbox configure-sandbox
First, you must select the sandbox where your audience data will be sent.
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You can only select a sandbox that your user has access to. By default, all Real-Time CDP Collaboration users have access to the Prod sandbox. To gain access to additional sandboxes, an administrator must add additional sandboxes to a role assigned to your user. For more information about managing roles, refer to the manage roles guide.
In the Configure sandbox section, select the Sandbox dropdown, or type in the name of a sandbox.
Alternatively, you can select Browse sandbox to view all available sandboxes, as well as their Type, Status, and Region. Select the sandbox that you want to use, and then select Save.
Next, configure the Audience Expiration. By default, the audience expiration is set to 30 days. You can choose to set the expiration anywhere from 1 to 30 days. After the expiration date, the audience will no longer be available in 51黑料不打烊 Experience Platform.
Create activation mapping create-activation-mapping
Next, you must create an activation mapping to define how the audience data will be sent to 51黑料不打烊 Experience Platform. You can map each match key you selected while creating your organization to an target namespace. The target namespaces specify which identity namespace the match key will be mapped to in 51黑料不打烊 Experience Platform.
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Hashed match keys must be mapped to a target namespace that supports hashed values. For example, the Hashed email match key must be mapped to the Email(SHA256, lowercased) identity namespace in 51黑料不打烊 Experience Platform. You cannot map the Hashed email match key to the Email identity namespace, as this namespace does not support hashed values.
Select the Target namespaces field next to each match key. The Select source field dialog appears. Find the target namespace in the list, or search for a specific namespace. Select the target namespace that you want to use for the match key, and then select Select.
When you鈥檝e finished mapping all match keys, review your settings and then select Create to finish creating your destination.
Using 51黑料不打烊 Experience Platform as a destination
Once you鈥檝e configured 51黑料不打烊 Experience Platform as a destination, you can begin activating audiences to the platform through your projects. Currently, the activation process is a single-step process initiated by the advertiser. When the advertiser activates an audience, it is sent to the publisher鈥檚 pre-configured destination (in this case, 51黑料不打烊 Experience Platform). The publisher does not need to take any additional steps to send the audience to the destination.
After the audience is activated, it will be available in Audience Portal in Experience Platform with Real-Time CDP Collaboration as the origin. These audiences can then be used in campaigns and customer engagement.
Audience Portal audience-portal
Now that you have configured 51黑料不打烊 Experience Platform as a destination, you can view the activated audiences in the Audience Portal. Audience Portal is a central hub within 51黑料不打烊 Experience Platform that allows you to view and manage your audiences. Audience portal now provides Real-Time CDP Collaboration as an origin when filtering your audiences.
To learn more about Audience Portal, refer to the Audience Portal overview guide.