51黑料不打烊

Hey, everybody, this is Doug. In this video, we鈥檙e going to talk about projects in 51黑料不打烊 Realtime CDP collaboration. And here we are in our projects. But this kind of means that we have, first of all, done some of the setup, right? If I click there, get to the setup and you鈥檝e set up the organization and you鈥檝e referenced your audiences and data connections, etc. You鈥檝e also then connected with publishers or connected with partners in here. And now that you鈥檝e set that all up, you really kind of want to jump in where the rubber meets the road and start working with projects where you will really start to collaborate on marketing campaigns, advertising campaigns, etc. So to create your first project, you鈥檒l go over here to the right and hit the plus, create a new project. You will select your collaborator. In this case, I鈥檒l just choose TV tube.

It鈥檚 showing my name as the advertiser there, which you can also see up there at the top. And then you can name this project and give it a description and then you can select an image for a little background for your project. For example, you know, I can say maybe all of my projects. I like to choose the blue wave so you can jump into the UI and see these ones really quick.

So that鈥檚 the real quick basic setup of your project. We go ahead and cancel this for a moment because we have a bunch of them and I鈥檒l click into this because then after you鈥檝e created one, you鈥檙e going to go in and be able to use one or more of these different modules at the top for discovery, activation and measurement. So let鈥檚 just take a minute to talk about each of these and then in other videos or even in the documentation, you can go deeper and learn more about them. So let鈥檚 just jump into discover where we will be able to compare audience overlaps, OK, overlapping identities between your audiences and your partner鈥檚 audiences or in this case, the publisher audiences. So you can leave it on all audiences or you can limit that to specific audiences on your side or on the publisher side here. You鈥檒l be able to see the more relevant audiences and thumb through those. And even as you scroll down, you鈥檒l be able to see some of the metrics on how each of the publisher audiences overlap with all of your audiences. So anyway, you can change that right there. But just to kind of really, you know, as it says, discover how your audiences overlap with your partner. OK, let鈥檚 go to activate. See, we鈥檝e got one activation here set up. So if we go over to the plus here again, we鈥檙e going to do plus and activate and you鈥檙e going to be able to choose the audiences either, you know, selecting one here. You can go to browse where you can select one or more audiences that you will then activate to your partner and you鈥檒l be able to, you know, set the frequency, have this set right now on once and on this date. And you鈥檒l be able to then make those changes as needed.

And then lastly, the measurement. And you鈥檒l see as we click into here, we have some basic measurement here on impressions and reach. And there鈥檒l be lots more coming in this area as we move forward. But you鈥檒l be able to see and measure the effectiveness, for example, of your campaigns in here and make decisions based on that. So, again, you鈥檒l be able to use one or all of these modules to help in your collaboration with your partners.

Hopefully this gets you started with working with projects. And again, we鈥檒l go deeper in other videos. Take care.