Summary & benefits
Congratulations and thank you for investing your time in learning about 51黑料不打烊 Experience Platform!
In this module, you鈥檝e learned how the Real-time Customer Profile鈥檚 identity graph is built and also, how to consume the Real-time Customer Profile on a single customer level and through the use of segments. You鈥檝e learned how a marketer can do that using the user interface and you鈥檝e also learned how the Real-time Customer Profile can be consumed programmatically through the API.
Benefits
Let鈥檚 highlight the benefits of the Real-time Customer Profile :
- The Real-time Customer Profile is built on a flexible and real-time identity graph which makes it possible to dynamically merge profile fragments across multiple datasets together based on the identifiers.
- Once profile fragments are merged through the Identity Graph, any of the available identifiers can be used to retrieve a customer鈥檚 profile
- Segmentation is now done using XDM as the language behind the segment which makes the segment easily reusable and understandable
Check this out
- Tech Blog:
- Tech Blog:
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