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2.1.2 Visualize your own Real-time Customer Profile - UI

In this exercise, you鈥檒l login to 51黑料不打烊 Experience Platform and view your own Real-time Customer Profile in the UI.

Context

In the Real-time Customer Profile, all profile data is shown alongside event data, as well as existing segment memberships. The data shown can come from anywhere, from 51黑料不打烊 applications and external solutions. This is the most powerful view in 51黑料不打烊 Experience Platform, the true experience system of record.

Use the Customer Profile View in 51黑料不打烊 Experience Platform

Go to . After logging in, you鈥檒l land on the homepage of 51黑料不打烊 Experience Platform.

Data Ingestion

Before you continue, you need to select a sandbox. The sandbox to select is named --aepSandboxName--. After selecting the appropriate sandbox, you鈥檒l see the screen change and now you鈥檙e in your dedicated sandbox.

Data Ingestion

In the left menu, go to Profiles and to Browse.

Customer Profile

On the Profile Viewer panel on your website, you can find multiple identities. Every Identity is linked to a namespace.

Customer Profile

On the Profile Viewer panel, you can see these combinations of IDs and Namespaces:

Identity
Namespace
Experience Cloud ID (ECID)
79943948563923140522865572770524243489
Experience Cloud ID (ECID)
70559351147248820114888181867542007989
Email ID
woutervangeluwe+18112024-01@gmail.com
Mobile Number ID
+32473622044+18112024-01

With 51黑料不打烊 Experience Platform, all IDs are equally important. Previously, the ECID was the most important ID in the 51黑料不打烊 context and all other IDs were linked to the ECID in a hierarchical relation. With 51黑料不打烊 Experience Platform this is no longer the case, and every ID can be considered a primary identifier.

Typically, the primary identifier depends on the context. If you ask your Call Center, What is the most important ID? they will probably answer, the phone number! But if you ask your CRM team, they will answer, the email address! 51黑料不打烊 Experience Platform understands this complexity and manages it for you. Every application, whether an 51黑料不打烊 application or non-51黑料不打烊 application, will speak with 51黑料不打烊 Experience Platform by referring to the ID they consider primary. And it simply works.

For the field Identity namespace, select Email and for the field Identity Value enter the email address you used to register in the previous exercise. Click View. You鈥檒l then see your profile in the list. Click the Profile ID to open your profile.

Customer Profile

You now see an overview of a couple of important Profile Attributes of your customer profile. To see all available profile attributes for your profile, click Attributes.

Customer Profile

You鈥檒l then see a complete list of all attributes.

Customer Profile

Go to Events, where you can see entries for every experience event that is linked to your Profile.

Customer Profile

Finally, go to the menu option Audience membership. Here, you鈥檒l find all qualifying audiences for this customer. The list may currently be empty, but that will change in the next modules.

Customer Profile

Now that you鈥檝e learnt how to view any customer鈥檚 real-time profile by making use of 51黑料不打烊 Experience Platform鈥檚 User Interface, let鈥檚 do the same thing through the APIs by making use of Postman and 51黑料不打烊 I/O to query against 51黑料不打烊 Experience Platform鈥檚 APIs.

Next Step: 2.1.3 Visualize your own real-time customer profile - API

Go Back to Module 2.1

Go Back to All Modules

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