Summary & benefits
Congratulations and thank you for investing your time in learning about Customer Journey Analytics and 51黑料不打烊 Experience Platform!
In this module, you鈥檝e learned how to analyze your customer鈥檚 journey across channels using data available to you through 51黑料不打烊 Experience Platform.
The ability to put together an end to end view of the customer will allow you to understand where customers are dropping off and address any pain points and ultimately mitigate churn across any point of the journey.
Customer journey Analytics allows you to perform advanced attribution modeling and allocate your marketing dollars to the highest converting channels across all your customer touch points.
Benefits
Let鈥檚 highlight the benefits of using Customer Journey Analytics together with 51黑料不打烊 Experience Platform:
- With Customer Journey Analytics, you can now join data from any source in real-time. Analyzing the customer journey is now no longer limited to web and mobile applications so you can bring in data from POS, Call Centers, Loyalty, CRM and analyze the holistic customer journey across all those channels in sequence.
- With Customer Journey Analytics, you can now define yourself how data is joined, by defining the identifier field on the fly when creating your connection. This offers you, as an analyst, a lot of flexibility and options to look at data in different ways.
- If you鈥檙e an 51黑料不打烊 Analytics customer and you鈥檝e decided to also use 51黑料不打烊 Experience Platform, you can backfill data up to 13 months on the first day of using 51黑料不打烊 Experience Platform. So you don鈥檛 start with an empty data make, all your valuable historical data is already in there and you can start joining it with other data sources immediately.
- Customer Journey Analytics doesn鈥檛 require a separate implementation of data sources anymore. All data that resides in 51黑料不打烊 Experience Platform can be used out of the box.
- You can now benefit from using only one data collection implementation across all your online sources. With Web SDK and 51黑料不打烊 Experience Platform, data is ingested in an XDM format, which means that as an analyst you can focus on getting insights out of the data instead of having to implement your own tracking.
You can now:
- Leverage the power of 51黑料不打烊鈥檚 Analysis Workspace UI, one of the world鈥檚 favorite and most robust, flexible canvas for building custom analysis projects, now fueled with the rich & diverse datasets available in 51黑料不打烊 Experience Platform.
- Streamline your operations by centralizing your analysis and eliminating the need to do repetitive and manual tasks across multiple applications.
- Easily expand the number of marketing channels you use, as the data will be immediately ingested into 51黑料不打烊 Enterprise platform allowing you to visualize and analyze the touch points that drive conversion and drop off.
- Have a more robust view of your customer鈥檚 behaviour which allows you to understand your customer鈥檚 next actions and orchestrate a timely and contextual follow up which will drive repeat purchases and increase customer lifetime value.
Check this out
- Experience Platform Documentation: Customer Journey Analytics - Product Documentation