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3.4.3 Apply segment-based personalization in an email message

Login to 51ºÚÁϲ»´òìÈ Experience Cloud by going to . Click 51ºÚÁϲ»´òìÈ Journey Optimizer.

ACOP

You’ll be redirected to the Home view in Journey Optimizer. Before you continue, you need to select a sandbox. The sandbox to select is named --aepTenantId--.

ACOP

3.4.3.1 Segment-based personalization

In this exercise you’ll improve the newsletter email message that you created in the previous exercise with a personalized text based on segment membership.

Go to Campaigns. Find the newsletter journey that you have created in the previous exercise. Search for --aepUserLdap-- - CitiSignal Newsletter. Right-click on the 3 dots … and click Duplicate.

Journey Optimizer

You’ll then see this. Use this for the Title: --aepUserLdap-- - CitiSignal Newsletter (SBP). Click Duplicate.

Journey Optimizer

Click the duplicated campaign to open it.

Journey Optimizer

Click Edit to change the content.

Journey Optimizer

Click Edit email body.

Journey Optimizer

You’ll then see this.

Journey Optimizer

Open Content Components and drag a 1:1 column above the AirPods offer.

Journey Optimizer

Drag and drop a Text component into that 1:1 column.

Journey Optimizer

Select the whole default text and delete it. Then click on the Add personalization button in the toolbar.

Journey Optimizer

You’ll then see this. In the left menu, click Audiences.

Journey Optimizer

Select the segment --aepUserLdap-- - Interest in Plans and click the + icon to add it to the canvas.

Journey Optimizer

You should then leave the first line as it is, and replace line 2 and 3 by this code:

PS: It may be a good idea to check if your plan still meets your needs! Click here to be contacted by one of our experts! {%else%} PS: Thanks for taking the time to read our newsletter. Here is a 10% promo code to use on the website: NEWSLETTER10 {%/if%}

You’ll then have this. Click Save.

Journey Optimizer

Change the text alignment to Center alignment.

Journey Optimizer

You can now save this message by clicking the Save button in the top-right corner. Then, click arrow next to the subject line text in the top-left corner.

Journey Optimizer

Click Review to activate.

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Click Activate.

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Your newsletter with segment-based personalization is now published. Your newsletter email message will be sent based on your schedule and your journey will stop as soon as the last email has been sent.

If you qualify for the segment that was used, you’ll see this in the email that you’ll receive:

Journey Optimizer

You have finished this exercise.

Next Step: 3.4.4 Setup and use push notifications for iOS

Go Back to Module 3.4

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