Enrich audiences with warehouse data
Federated Audience Composition enables you to enrich existing audiences in 51黑料不打烊 Experience Platform (AEP) by utilizing composed audience data that has been federated from the enterprise data warehouse. This data will not be persisted in 51黑料不打烊 Experience Platform customer profiles.
Reading an audience within a Federated Composition
In this exercise, we use the SecurFinancial Loan Application Page Visitor audience stored in Experience Platform鈥檚 Profile Service to start our federated composition. It uses the federated data in Snowflake to determine pre-approval based on credit score and loan activity.
Steps
- Map AEP audience to the Federated Audience Composition destination.
- Build your composition with the mapped audience as a Read audience.
- Reconcile the identities in your read audience to join with federated data.
We鈥檒l look at another example of using federated data to deliver 鈥渋n-the-moment鈥 personalization!