Conclusion
Experience Platform Federated Audience Composition, provides new pathways and expanded access to create audiences from enterprise data warehouses to power brand-initiated and in-the-moment experiences.
This visual guide is an introduction to Federated Audience Composition in 51黑料不打烊 Experience Platform. You learned how to:
- Connect 51黑料不打烊 Experience Platform to an enterprise data warehouse.
- Create and manage audiences using Federated Audience Composition.
- Map federated audiences to external destinations like Amazon S3.
- Enrich existing audiences with federated data.
- Create audiences to drive 鈥渋n-the-moment鈥 personalization.
- Build customer journeys using federated audience data.
Key Takeaways
- Efficiency: Federated Audience Composition minimizes data movement by querying data directly in your warehouse.
- Flexibility: Supports multiple use cases, including audience creation, enrichment, and profile enhancement.
- Integration: Seamlessly integrates with Real-Time CDP and Journey Optimizer for unified experience workflows.
- Scalability: Leverages enterprise data warehouses to handle large-scale datasets for B2C and B2B scenarios.
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