Compare plans
To compare plans in the Mix Modeler Plans interface:
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Select
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Alternatively, you can select two plans from the Plans table, and from the action bar select
The Compare plans interface shows information and visualizations on:
- Plan. If the plan is a target based plan, you see a badge that displays the status of the target.
- Date range
- Model
- Total budget
- Channel budgeting: AI automated or Custom + AI
- Planned spend
- Forecasted ROI (return on investment) or CPA (cost per action)
- Paid marketing ROI (return on investment) or CPA (cost per action)
- ROI (return on investment) or CPA (cost per action) breakdown
- Forecasted return
- Paid marketing revenue
Whereby:
- ROI is defined as (Incremental Revenue - Spend) / Spend.
- CPA is defined as Spend / Incremental Conversion.
You can hover over individual chart elements in each visualization to see a popover with more details.
Select Close to return to the Plans overview.