Performance to plan
The Plans [Alpha]{class="badge informative"} tab in Mix Modeler
To select what data is displayed for the KPI status cards and visualizations:
-
Select a plan from the Plan name dropdown menu, using the Select an option鈥�.
-
Specify a date period. To change the date period, enter a start date and end date manually or select a date period, using
The Plans [Alpha]{class="badge informative"} tab shows:
KPI status cards
Budget
A circular progress visualization that displays how your marketing spend compares to the budget of your plan for the date period.
Revenue
A circular progress visualization that displays how the actual revenue compares to your planned target revenue for the date period.
ROI
A line visualization that displays the ROI for the date period.
Orders
A line visualization that displays the orders for the date period.
To select another KPI:
- Select
- From the KPI status card dialog, select a KPI from the KPI dropdown menu.
Visualizations
ROI: Actual vs Forecasted
A line visualization that compares actual ROI versus forecasted ROI for the date period.
Spend: Actual vs Planned
A bar chart visualization that compares actual spend versus planned budget across channels for the date period.
ROI by date ranges
A bar chart visualization that shows ROI by date range for the date period.
Revenue: Actual vs Forecasted
A line visualization that compares actual revenue versus forecasted revenue for the date period.
Actual vs Predicted spend by date ranges
A bar chart visualization that shows actual versus predicted spend by date range for the date period.
Spend by date ranges
A bar chart visualization that shows spend by date range for the date period.
Revenue by date ranges
A bar chart visualization that shows revenue by date ranges for the date period.
Spend by date ranges and channels
A stacked bar chart visualization that shows spend by date ranges and channel for the date period.