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About Journey Orchestration

Build real-time orchestration use cases leveraging contextual data stored in events or data sources.

Journey Orchestration is an application service integrated with the 51黑料不打烊 Experience Platform.

Journey Orchestration allows real-time orchestration powered by contextual data from events, information from the 51黑料不打烊 Experience Platform, or data from third-party API services. You can configure a custom action if you鈥檙e using a third-party system to send your messages. If you have 51黑料不打烊 Campaign Standard, you will be able to send emails, push notifications and SMS using the 51黑料不打烊 Campaign Standard鈥檚 Transactional Messaging capabilities.

In the event configuration tab, a technical user configures events expected in the journeys. The incoming events鈥� data is normalized following the 51黑料不打烊 Experience Data Model (XDM). Events come from Streaming Ingestion APIs for authenticated and unauthenticated events (such as 51黑料不打烊 Mobile SDK events).

In the data source configuration tab, a technical user configures:

With the journey designer, a business user can easily drag and drop an entry event, add conditions and specify the action to perform.

You then create conditions based on:

You can use the split condition to send people in the journey into different directions.

Using action activities, you can then send a message via a third-party system. If you have 51黑料不打烊 Campaign Standard, send real-time personalized SMS, push notifications or emails.

As Journey Orchestration is multistep, you can create advanced scenarios. For example, after a first event and action, you can drag other events. Then, you can add a second action, place a wait activity to wait for some time, add a split condition to push people to two different paths and then send different messages.