Experimentation campaign report campaign-global-report-cja-experimentation
Experimentation experimentation
The Experimentation tab provides key insights into the performance of each variant, and identifies the most successful one.
Note that defining the best performer might take some time. If your experiment is not successful, it will be set to Inconclusive.
Experimentation KPIs experimentation-kpis
The Experimentation Key Performance Indicators (KPIs) function as an all-encompassing dashboard, delivering an analysis of essential metrics associated with your experimentation.
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Lift: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
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Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
Variant by Success metric variant-inbound
The Variant by success metrics table shows how each variant performs based on the success metric selected when setting up the experiment.
For a deep-dive in these results and how to interpret them, refer to this page.
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People: Number of user profiles who qualify as target profiles for your messages.
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Inbound Clicks: Total value of the Success metric, previously selected when creating your Experiments.
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Conversion rate: Total value of the Success metric, previously selected when creating your Experiments, divided by the number of profiles.
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Lift: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
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Confidence Lower bound: Lowest estimated value of the conversion rate difference between the treatment and the baseline, within the chosen confidence interval.
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Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
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Confidence Upper bound: Highest estimated value of the conversion rate difference between the treatment and the baseline, within the chosen confidence interval.
Conversion rate for Success metric conversion-rate
The Confidence interval graph shows the range of possible improvement, comparing the baseline with the best-performing treatment for the chosen success metric. Learn more.