Use the Action activity add-a-message-in-a-journey
Journey Optimizer comes with a new generic Action activity that allows to configure a single built-in channel action, and also multiple inbound activities.
It allows for:
- A simplified native action configuration within the journey canvas.
- The capacity to create multi-action inbound action groups.
- The ability to add optimization to any built-in channel action.
Add an action to a journey add-action
To add a built-in channel action to a journey, follow the steps below.
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Start your journey with an Event or a Read Audience activity.
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From the Actions section of the palette, drag and drop an Action activity into the canvas.
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Select the built-in channel activity you want to leverage in your journey.
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Add a label to your action and select Configure action.
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You are directed to the Actions tab of the journey action configuration screen.
Select the configuration to use for the selected channel.
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If you selected an inbound channel, you can add multiple actions. Learn more
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Configure your activity according to the selected channel. Learn how to configure built-in channel actions in this section.
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Use the Optimization section to run content experiments, leverage targeting rules, or use advanced combinations of both experimentation and targeting.
These different options and the steps to follow are detailed in this section.
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Use the Languages section to create content in multiple languages within your journey action. To do so, click the Add languages button and select the desired Language settings.
Detailed information on how to set up and use multilingual capabilities are available in this section.
Additional settings are available depending on the selected communication channel. Expand the sections below for more information.
In the Business rules drop-down list, select a rule set to apply capping rules to your journey action.
Leveraging channel rule sets allows you you to set frequency capping by communication type to prevent overloading customers with similar messages.
Use the Action tracking section to track how your recipients react to your email or SMS deliveries.
Tracking results are accessible from the journey report once the journey has been executed.
Rapid delivery mode is a Journey Optimizer add-on that allows very fast push message sending in large volumes though campaigns.
Rapid delivery is used when delay in message delivery is business-critical, when you want to send an urgent push alert on mobile phones, for example a breaking news to users who have installed your news channel app.
For more information on performances when using Rapid delivery mode, refer to .
In the Conflict management section, you can assign a priority score to the journey action, allowing you to prioritize an inbound action when there are multiple journey actions or campaigns using the same channel configuration.
By default, the priority score for the action is inherited from the overall priority score for the journey.
For content card journeys, you can enable additional delivery rules to choose the event(s) and criteria which trigger your message.
For in-app messages, you can use the Edit triggers button to choose the event(s) and criteria which trigger your message.
Add multiple inbound actions multi-action
To simplify your journey orchestration, you can define several inbound actions inside a single journey action.
This capacity enables you to deliver various Code-based experiences, In-app messages, Content Cards or Web actions to different locations at the same time, without the need to create multiple journey actions. It makes the deployment of your journey easier and allows for smoother reporting, with all the data consolidated into one single journey.
For example, you can send a code-based experience to multiple endpoints with slightly different contents. To do this, create multiple code-based actions within the same journey action, each with a different endpoint configuration.
To define several inbound actions in a single journey action node, follow the steps below.
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Start your journey with an Event or a Read Audience activity.
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From the Actions section of the palette, drag and drop an Action activity into the canvas.
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Select Multi action as the action type.
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Add a label if needed and select Configure action.
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You are directed to the Actions tab of the journey action configuration screen.
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Select an inbound action (Code-based experience, In-app message, Content Card or Web) from the Actions section.
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Select the channel configuration and define a specific content for that action.
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Use the Add action button to select another inbound action from the drop-down list.
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Proceed similarly to add more actions. You can add up to 10 inbound actions in a journey action group.
Once the journey is live, all actions are activated simultaneously.