Get started with journey activities about-journey-activities
Combine the different event, orchestration and action activities to build your multi-step cross-channel scenarios.
Events activities event-activities
Personalized journeys are triggered by events, such as an online purchase. Once a profile enters a journey, they move through as an individual, and no two individuals move along at the same rate or along the same path. When you start your journey with an event, the journey triggers when the event is received. Each person in the journey then follows, individually, the next steps defined in your journey.
Events configured by the technical user (see this page) are all displayed in the first category of the palette, on the left side of the screen. The following event activities are available:
To start your journey, drag and drop an event activity. You can also double-click on it.
Orchestration activities orchestration-activities
Orchestration activities are different conditions that help determine the next step in the journey. These conditions can include whether the person has an open support case, the weather forecast at their current location, whether they completed a purchase, or whether they reached 10,000 loyalty points.
From the palette, on the left-hand side of the screen, the following orchestration activities are available:
Action activities action-activities
Actions are what you want to happen as a result of some kind of trigger, like sending a message. It is the piece of the journey that the customer experiences.
From the palette, on the left-hand side of the screen, below Events and Orchestration, you can find the Actions category. The following action activities are available:
These activities represent the different available communication channels. You can combine them to create a cross-channel scenario.
You can also set up specific actions to send messages:
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If you are using a third-party system to send messages, you can create a specific custom action. Learn more
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If you are working with Campaign and Journey Optimizer, refer to these sections:
Best practices best-practices
Add a label
Most activities allow you to define a Label. This adds a suffix to the name that appears under your activity in the canvas. This is useful if you use the same activity several times in your journey and want to identify them more easily. It also makes debugging easier in case of errors and makes reports easier to read. You can also add an optional Description.
Manage the advanced parameters advanced-parameters
Most activities display a number of advanced and/or technical parameters that you cannot modify.
For better readability, hide these parameters using the Hide read-only fields button.
In some particular contexts, you can override the values of these parameters for specific use. To force a value, click the Enable parameter override icon to the right of the field. Learn more
Add an alternative path
When an error occurs in an action or a condition, the journey of an individual stops. The only way to make it continue is to check the box Add an alternative path in case of a timeout or an error. See this section.
