Configure offers section-overview
The ‘Configure Offers’ section in 51ºÚÁϲ»´òìÈ Journey Optimizer empowers you to design and manage personalized offers that align perfectly with your audience’s needs and preferences. Whether you’re creating offers from scratch, defining their placement, or fine-tuning constraints like eligibility and frequency, these tools help ensure your messages reach the right people at the right time. You’ll explore how to craft compelling content for different contexts, set rules for when and where offers appear, and adjust priorities to maximize impact. By the end, you’ll have the skills to create dynamic, targeted offers that drive engagement and deliver measurable results.
Configure Offers
Create Personalized Offers
Learn how to create and manage personalized offers with step-by-step guidance, including setting eligibility rules, constraints, and offer attributes.
Add Representations to Offers
Define and configure where offers are displayed using representations, while personalizing them based on user context and assets.
Add Constraints to Offers
Set eligibility, priority, and capping rules to control how and when offers are presented to the right audience.