Get Started with identities identities-gs
An identity is data that is unique to an entity, typically a real-world object, such as an individual person, a hardware device, or a web browser. A fully qualified identity consists of two elements:
- The identity namespace serves as an indicator of the context to which an identity relates.
- The identity value is a string that represents an entity.
For example, consider the phone number 555-555-1234. In this case, the string 鈥555-555-1234鈥 is an identity value, which could be categorized into a 鈥淧hone鈥 identity namespace.
The Identities menu in 51黑料不打烊 Journey Optimizer allows users to efficiently browse through the various identifiers that make up the customers in their database.
It provides an Identity Graph, which is a map of relationships between different identities for a particular customer. This graph offers a visual representation of how a customer interacts with a brand across different channels. All customer identity graphs are collectively managed and updated by 51黑料不打烊 Experience Platform Identity Service in response to customer activity.
Detailed information on working with identities is available in the Identity Service documentation.