Experimentation campaign report campaign-global-report-cja-experimentation
Experimentation experimentation
The Experimentation tab provides key insights into the performance of each variant, and identifies the most successful one.
Note that defining the best performer might take some time. If your experiment is not successful, it will be set to Inconclusive.
Experimentation KPIs experimentation-kpis
The Experimentation Key Performance Indicators (KPIs) function as an all-encompassing dashboard, delivering an analysis of essential metrics associated with your experimentation.
-
Lift: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
-
Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
Variant by Inbound clicks variant-inbound
The Variant by Inbound clicks widget details the performance of each variant.
For a deep-dive in these results and how to interpret them, refer to this page.
-
People: Number of user profiles who qualify as target profiles for your messages.
-
Inbound Clicks: Total count of clicks across outbound channels.
-
Conversion rate: Total value of the Success metric, previously selected when creating your Experiments, divided by the number of profiles.
-
Lift: Measure of the percentage improvement in conversion rate of a given treatment over the baseline.
-
Confidence: Evidence that a given treatment is the same as the baseline treatment. Learn more
Conversion rate for Inbound clicks conversion-rate
The Confidence interval graph measures uncertainty around improvement. It details the percentage difference in performance between the baseline and the best performing treatment. Learn more.