You can access your Code-based campaign report by clicking the Reports button from your campaign, then selecting View all time report. Learn more
Display & click impressions-code
The Display & Click graphs present a detailed analysis of your profiles’ engagement with your code-based experiences, offering valuable insights into how profiles interact with your content.
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Unique Clicks: Number of profiles who clicked on a content in your experiences.
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Clicks: Number of times a content was clicked on in your experiences.
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Displays: Number of times the experience was opened.
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Unique displays: Number of times the experience was opened, multiple interactions of one profile are not taken into account.
Tracking data track-data-code
The Tracking data table offers a detailed snapshot of profile activity tied to your Code-based experiences, providing essential insights into engagement and experiences effectiveness.
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People: Number of user profiles who qualify as target profiles for your experiences.
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Click through rate (CTR): Percentage of users who interacted with your experiences.
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Clicks: Number of times a content was clicked on in your experiences.
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Unique Clicks: Number of profiles who clicked on a content in your experiences.
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Displays: Number of times your experience was opened.
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Unique displays: Number of times your experience was opened, multiple interactions of one profile are not taken into account.
Tracked link labels track-link-code
The Tracked link labels table offers a comprehensive overview of the link labels within your Code-based experiences, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
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Unique Clicks: Number of profiles who clicked on a content in your Code-based experiences.
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Clicks: Number of times a content was clicked on in your Code-based experiences.
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Displays: Number of times the experience was opened.
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Unique displays: Number of times the experience was opened, multiple interactions of one profile are not taken into account.
Decisioning reporting decisioning-reporting
Decisioning KPIs decisioning-kpis
The Decisioning KPIs provide key insights into your visitors’ engagement with your experiences, including metrics such as:
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Total items: total number of individual items that were part of a personalized experience or decisioning process within a specified period.
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Total displays:
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Total clicks: total number of times users clicked on items, links, products, or other interactive elements during a specified period of time.
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Fallback rate: percentage of instances where no selection strategies qualified, resulting in the display of a generic or less-specific option.
Engagement funnel engagement-funnel
The Engagement Funnel table monitors the performance of personalized experiences by assessing how effectively each stage of the funnel drives user interactions.
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Displays: total number of times personalized experiences were shown or presented to users across various touchpoints.
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Clicks: total number of times users clicked on personalized experiences that were displayed to them.
Top decision items by Clickthrough rate top-decision
The Top decision items by CTR table highlights the performance of individual items based on their Click-through Rate. This metric helps assess which items are most effective at engaging users and driving interactions.
- Click-through Rate (CTR): percentage of users who click on a link, ad, or recommendation compared to the number of times it was displayed.
Engagement funnel by selection strategy engagement-funnel-selection
The Engagement Funnel by Selection Strategy table helps you monitor and analyze how effectively different selection strategies are engaging users with personalized experiences.
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Displays: total number of times personalized experiences were shown or presented to users across various touchpoints.
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Clicks: total number of times users clicked on personalized experiences that were displayed to them.
Decision items performance decision-items-performance
The Decision Items Performance table evaluates how well each item performs in engaging users and driving desired actions, such as purchases, clicks, or other responses.
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Displays: total number of times personalized experiences were shown or presented to users across various touchpoints.
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Clicks: total number of times users clicked on personalized experiences that were displayed to them.
Ranking strategy ranking-strategy
The Ranking Strategy table provides insights into the performance of AI-driven ranking models within personalized experiences comparing two traffic types:
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Model Driven: users receive content ranked by the AI model, optimized for relevance and engagement.
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Holdout: users receive content served randomly during the model’s exploration phase.
Key metrics displayed include:
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Displays: total number of times personalized experiences were shown or presented to users across various touchpoints.
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Clicks: total number of times users clicked on personalized experiences that were displayed to them.
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Conversion rate: percentage of displays that resulted in user actions (e.g., clicks), indicating the model’s success in engaging users.
Conversion rate for Holdout and Model Driven traffic conversion-rate
The Conversion rate for Holdout and Model Driven traffic graph shows the conversion rate over time for two types of traffic:
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Model Driven: users receive content ranked by the AI model, optimized for relevance and engagement.
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Holdout: users receive content served randomly during the model’s exploration phase.