End a journey journey-ending
A journey can end for an individual in two specific contexts:
- The person arrives at the last activity of a path.
- The person arrives at a Condition activity (or a Wait activity with a condition) and does not match any of the conditions.
For example, if a journey includes a condition to check whether a customer opens an email, their journey ends if they fail to open the email within the specified time frame. The person can then reenter the journey if reentrance is allowed. See this page.
To terminate a live journey, we recommend that you close it. Closing a journey prevents new individuals from entering while allowing those already in it to complete their paths. Customers who already entered in the journey are able to experience it to the end. This approach is useful when a campaign is winding down but must fulfill its commitments to existing participants. See this section.
You can stop a journey only if an emergency occurred and all processing needs to be ended immediately on a journey. Stopping a journey halts progress for everyone in it, such as when incorrect audience targeting is discovered. People who already entered a journey are all stopped in their progress. The journey is basically switched off. See this section.
Journey end tag end-tag
While authoring a journey, an 鈥渆nd tag鈥 is displayed at the end of each path. This node cannot be added by a user, cannot be removed, and only its label can be changed. It marks the end of each path of the journey.
For example, if a journey contains multiple paths鈥攐ne for new customers and another for returning customers鈥攜ou can label each end tag to simplify reporting later. Adding labels improves clarity when analyzing journey performance metrics. See this page.
Close a journey close-journey
A journey can close because of the following reasons:
- The journey is manually closed via the Close to new entrances button.
- A one-shot segment-based journey finishes executing and reaches the global timeout of 91 days.
- After the last occurrence of a recurring audience-based journey.
Closing a journey manually ensures that customers who already entered the journey can finish their path but new users are not able to enter the journey. When a journey is closed (for any of the reasons above), it will have the status Closed, blocking new entrants while allowing current participants to continue. Persons already in the journey can finish the journey normally. After the default global timeout of 91 days, the journey will switch to the Finished status. See this section.
After the 91-day global timeout, a Read audience journey switches to the Finished status. This behavior is set for 91 days only (i.e. journey global timeout value) as all information about profiles who entered the journey is removed 91 days after they entered. Persons still in the journey automatically are impacted. They exit the journey after the 91-day timeout.
See this section.
A closed journey version cannot be restarted or deleted. You can create a new version of it or duplicate it. Only finished journeys can be deleted.
To close a journey from the list of journeys:
- Click the Ellipsis button that is located to the right of the journey name.
- Select Close to new entrances.
You can also:
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In the Journeys list, click the journey you want to close.
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On the top-right, click the down arrow.
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Select Close to new entrances, and confirm in the dialog box.
Stop a journey stop-journey
In case you need to stop the progress of all individuals in the journey, you can stop it. Stopping the journey will timeout all individuals in the journey. However, stopping a journey involves that people who already entered a journey are all stopped in their progress. The journey is basically switched off. If you want to put an end to a journey, we recommend that you close it.
Stopping a journey immediately halts progress for all individuals currently in it. For example, if a marketer discovers that an audience segment is irrelevant or a technical issue prevents messages from being delivered, stopping the journey ensures no further activity occurs. Unlike closing a journey, stopping it ends all processing and changes the journey status to Stopped.
Stopping a journey is recommended only in urgent situations. To prevent new entrants while allowing current participants to finish, closing the journey is the better option.
A stopped journey version cannot be restarted.
To stop a journey from the journey list:
- Click the Ellipsis button that is located to the right of the journey name.
- Select Stop.
You can also:
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In the Journeys list, click the journey you want to stop.
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On the top-right, click the down arrow.
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Select Stop, and confirm in the dialog box.