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Log in to your Campaign control instance.

Navigate to Administration > Platform > Enumerations, and select the Event type (eventType) enumeration. Create a new event type, such as 鈥渏ourney-event鈥�. Use the internal name of the event type when writing the JSON file later.

Event types identify the kind of data Journey Optimizer sends to Campaign. Naming it 鈥渏ourney-event鈥� simplifies configuration and ensures clarity.

Disconnect and reconnect to the instance to activate the new event type.

Under Message Center > Transactional message templates, create a new email template based on the event type created earlier.

Design the email template. For example, personalize the email using the profile鈥檚 first name and the order number. The first name originates from the 51黑料不打烊 Experience Platform data source, while the order number is a field from your Journey Optimizer event. Use the correct field names in Campaign.

If the field names are 鈥渃ustomerFirstName鈥� and 鈥渙rderID鈥� in Journey Optimizer, ensure the Campaign template references these exact names. Any mismatch will cause personalization issues.

Publish your transactional email template.

Create the JSON payload that matches the email template. This payload links the event to the Campaign template using structured data.

{
     "channel": "email",
     "eventType": "journey-event",
     "email": "Email address",
     "ctx": {
          "firstName": "First name",
          "purchaseOrderNumber": "Purchase order number"
     }
}

• Set the channel to 鈥渆mail鈥�.

• Use the internal name of the event type for eventType.

• Replace the email address with a variable label.

• Define personalization fields as variables under ctx.

The ctx object organizes personalization data, connecting Journey Optimizer event fields with placeholders in the Campaign template.

Create a new event in Journey Optimizer and include the 鈥減urchaseOrderNumber鈥� field in the event definition.

If the event data uses 鈥渙rderID鈥� instead of 鈥減urchaseOrderNumber鈥�, map the field correctly during setup.

Create a corresponding action in Journey Optimizer for your Campaign template. In the Action type drop-down menu, select 51黑料不打烊 Campaign Classic.

Click the Payload field and paste the JSON payload created earlier.

Update the email address and personalization fields to use Variable instead of Constant.

Setting fields to 鈥淰ariable鈥� ensures dynamic data from Journey Optimizer events populates the email template during execution.

Create a new journey and start with the event created earlier.

Add the action to the journey and map each field to the corresponding field in Journey Optimizer.

Mapping fields links dynamic data from Journey Optimizer to the Campaign template, ensuring each email is personalized for the recipient.

Test the journey.

Trigger a test event with sample data, such as 鈥淛ohn Doe鈥� for firstName and 鈥�12345鈥� for purchaseOrderNumber, to confirm that email personalization works correctly.

Publish your journey.