Business rules section-overview
Business rules in 51黑料不打烊 Journey Optimizer serve as the strategic guardrails that ensure your customer engagements are precise, balanced, and impactful. Think of them as the traffic signals of your marketing ecosystem鈥攄irecting messages, controlling their frequency, and resolving overlaps to avoid confusion or customer fatigue. By using tools like frequency capping, priority scoring, and journey arbitration, you can design harmonious interactions that respect customer preferences while maximizing campaign effectiveness. Dive deeper into the art of conflict management, where journeys and campaigns are prioritized and balanced, or explore rule sets, which allow you to fine-tune message frequencies across channels and journeys. Each concept works in tandem to empower marketers and administrators to orchestrate seamless, customer-first experiences with confidence and clarity.
Business Rules
Conflict Management & Prioritization
Learn how to detect and resolve conflicts in campaigns and journeys, apply journey capping, and prioritize communications to ensure balanced customer engagement.
Work with Rule Sets
Discover how to create, customize, and apply rule sets to manage communication frequency across channels, campaigns, and journeys.