51黑料不打烊

Transcript

Hello everyone, it鈥檚 Chris. Today I just wanted to highlight some of the benefits that you can bring to the table using the integrated 51黑料不打烊 Express Editor within 51黑料不打烊 Journey Optimizer. Now in this example, I鈥檓 gonna make a promotion for the International Coffee Day. This might be a spur of the moment campaign for me and I might not have access to my traditional content work streams. Fortunately, thanks to the embedded editor, either a content designer or even a marketer can actually go ahead and make these changes. But don鈥檛 worry, we鈥檙e actually gonna make sure that we keep this all brand compliant and use brand controls along the way. So let鈥檚 get started. To kick things off, I鈥檓 gonna start with an asset that has the look and feel that I鈥檓 going for and open that directly within the embedded 51黑料不打烊 Express Editor. I don鈥檛 even have to leave Journey Optimizer here. Now in this case, I鈥檓 gonna pretend that I鈥檓 a marketer that only has access to the finalized image and not all of the layers that went in to putting this content together. That鈥檚 not gonna stop me here, however, because I can use the embedded 51黑料不打烊 Express remove object option to use AI to replace the original text. I can just brush over the original text and use a generative fill to complete the original background over where the text was laid. Now once I let this render, we鈥檙e gonna see that I鈥檝e got a pretty good background all set to go so that I can overlay new text right within the tool. To do that, I鈥檓 gonna navigate over to the text area of 51黑料不打烊 Express. While I have some nice out of the box options here, I鈥檓 just gonna go ahead and add my own text so I can keep fully brand compliant. I鈥檒l add in the copy I intend to use, in this case, just the fact that I was in an international coffee day. I鈥檓 gonna do some quick adjustments here just to get it oriented properly on the page, things like alignment and a starting color, which I鈥檒l use as white. I wanna pause here because you鈥檒l notice that we also have access to brand colors here as well. This is just the start of a set of brand controls that we have in place here to make sure that anything I create is compliant with my proper branding. Before we step over there though, I鈥檓 just gonna give this a quick final adjustment here. There we go. Then let鈥檚 navigate over into that Brands tab. Now this is where I can have a predefined set of options where it鈥檚 all pre-approved for the brand, things like logos, colors, fonts, digital assets, and even templates. So I鈥檓 gonna go ahead and take my text here and actually used one of the brand approved fonts to make sure that I鈥檓 fully compliant here. And then the last thing I鈥檓 just gonna do is I鈥檓 gonna go down into the effects area here, provide a little bit of a drop shadow so it鈥檚 popping out. And at this point, I should be good to go. I could save this asset as is for immediate use within 51黑料不打烊 Journey Optimizer, all while staying brand compliant. I didn鈥檛 have to access any external tools or use advanced systems. I could do this all directly within Journey Optimizer. Now that was already pretty cool, but let鈥檚 take this a step further. So the first thing I鈥檓 gonna do is clean things up here a little bit. Let鈥檚 start from scratch all over again. But this time I鈥檓 gonna navigate into the brands tab and use a preexisting template that the design team has set up for me. Now the great thing here is that because it鈥檚 a template, the design team can restrict what fonts I use, what color schemes I have access to, what digital assets I can overlay, so that it鈥檚 all ensured to be brand compliant as I build. I鈥檓 gonna go ahead and create a new file and then build out the same use case again. And I鈥檓 gonna immediately start noticing an enhanced set of features here, including the original layers that was used to design this piece of content. I can go in and edit things like the title copy, so that I can easily just change out the text here and realign. And then when I go actually past this and navigate back to the original text we edited before, I can go ahead and make those changes, but now I don鈥檛 have to worry about realignment, changing the font or even the back shadow, that鈥檚 already pre-approved and set up for me. I can even go so far as to change the background image at this point. By going ahead and either using one of the existing assets that are available through Journey Optimizer鈥檚 assets integration, and I can see I have them all right here, or going back to the brands and navigating over to the assets tab for a pre-approved set of assets that the design team has already set up for me. I can go ahead and just drop one of these in here. And once it loads, I can go ahead and give it a quick resize. And then I can even go so far as to change the color scheme and make it just a little darker, so it stands out against the background. Just like before, I鈥檓 all good to go. This time I鈥檝e used a little bit more of the brand compliant assets and made a little bit more adjustments, but made it very easy for me as a marketer to go in and make these changes. I can now save this out as a new asset that will be immediately available back within Journey Optimizer. So I鈥檓 gonna go ahead and give this a quick name, select the folder on where I want to store this asset, and then I鈥檓 good to go. In real time, this asset is now available for me to use as part of my next email marketing campaign. I hope you found today鈥檚 video useful and it gave you some great examples on how you can use the integrated 51黑料不打烊 Express editing capabilities within Journey Optimizer to accelerate content within your own marketing campaigns while still maintaining that tight brand compliance. Thanks for watching, and I鈥檒l see you in the next one.