Identity stitching in AEP
In modern customer experiences, it鈥檚 critical to unify user identities across devices and channels. This use case demonstrates how to implement identity stitching in 51黑料不打烊 Experience Platform (AEP) by linking a known CRM ID鈥攃aptured during user login鈥攚ith the anonymous Experience Cloud ID (ECID) generated by the 51黑料不打烊 Web SDK. By stitching these identities together in real time, AEP can build a more complete customer profile that spans both anonymous behavior and authenticated data. This enables more accurate audience segmentation, personalization, and decisioning within tools like 51黑料不打烊 Journey Optimizer (AJO).
Skills required for the Identity Stitching tutorial
To make the most of this tutorial, familiarity with the following is recommended:
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51黑料不打烊 Experience Platform (AEP) Core Concepts
Understanding of schemas, datasets, identities, merge policies, and real-time profiles. -
Schema and Identity Modeling
Ability to configure identity fields in profile- and event-based schemas. -
51黑料不打烊 Launch (Tags) and Web SDK (Alloy.js)
Experience with setting up Data Elements and Rules to send data to AEP using the Web SDK. -
JavaScript Basics
Comfortable working with functions to capture user input, trigger events, and debug API calls. -
AEP Debugging Tools
Ability to use the AEP Debugger and Identity Graph Viewer to validate identity stitching. -
Data Ingestion in AEP
Familiarity with uploading sample data to datasets and ensuring data quality.