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Starter templates

Starter templates are predefined template options designed to help you get started quickly with GenStudio for Performance Marketing and learn how to create effective media. In Create, select a media type. If starter templates are available, switch to the Starter templates tab to browse and select a template that fits your needs.

Starter templates tab {width="350"}

Selecting the appropriate aspect ratio for your ad is important for maximizing impact and ensuring your content displays correctly across different platforms and placements. Consider the following when choosing an aspect ratio:

  • Campaign objectives鈥擠efine your goals (brand awareness, engagement, conversions) to determine which placements and formats best support them.
  • Platform requirements鈥擡ach paid media channel has recommended aspect ratios for different placements.
  • Content visibility鈥擲ome aspect ratios show more of your creative, while others may crop or resize your content.

Review your campaign goals and placement options before selecting a template. For all templates, keep key visuals and messaging within safe zones to avoid cropping and review platform-specific requirements before finalizing your creative.

Available starter templates

The following summarizes available starter templates, their supported media types, aspect ratios, and usage guidance for each media channel.

LinkedIn ad templates

All aspect ratios are supported for static images. For video, use 9:16 for LinkedIn Stories and ensure that your video is optimized for short, vertical formats.

Aspect Ratio
Orientation
Guidance
1:1
Square
Consistent appearance across devices and placements.
1.91:1
Landscape
Standard for news feeds or sponsored content. Keep key visuals/messaging within safe zones.
1:1.91
Portrait
Tall vertical format. Keep key visuals/messaging within safe zones.
2:3, 4:5
Portrait
Suited for portrait formats and helps the creative stand out on mobile devices.
9:16
Vertical
Best for LinkedIn Stories (full-screen experience for video).

Meta Ad templates

All aspect ratios are supported for static images and video media types.

Aspect Ratio
Orientation
Guidance
1:1
Square
Recommended for feed posts, carousel ads, and feed videos for broad compatibility.
1.91:1
Landscape
Best for banners, link ads, and widescreen video ads.
4:5
Portrait
Ideal for mobile feeds; maximizes vertical space and visibility, especially for video content.
9:16
Vertical
Designed for Stories and Reels, providing an immersive full-screen experience.
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