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DocumentationGenStudioUser Guide

Meta ad template guidelines

Last update: Fri May 30 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Intermediate
  • Developer
  • User

Meta ad templates help you to create visually consistent and effective ads across Meta platforms. By following recommended design practices and using supported fields, you can ensure that your templates are optimized for GenStudio for Performance Marketing. This guide explains how to structure, customize, and prepare Meta ad templates for seamless integration and high-impact results.

Follow these design best practices when customizing Meta ad templates to work with GenStudio for Performance Marketing:

  • Use 360 pixel width for column layouts
  • Use a minimum resolution of 1080 x 1080 pixels for images
  • Exactly one image field is required
  • Do not use relative font size
  • Do not define viewport
  • Do not use JavaScript
  • Do not override an HTML element in the CSS
  • Use the <img> tag instead of background-image
  • Use masking to improve text readability over background images
  • Only one section can be used, generating a single set of template elements

Recognized field names

When customizing your Meta ads template, apply content placeholders for these required fields:

  • image (required, selected from Content JPEG, PNG, or GIF)
  • on_image_text (text that appears over the image)

GenStudio for Performance Marketing automatically generates the following fields. You do not have to apply content placeholders for:

  • headline
  • body
  • cta

See Content placeholders to understand more about using field names in templates.

Supported aspect ratios

Aspect Ratio
Dimensions (pixels)
Notes
Square 1:1
1080 x 1080
Standard for most Meta placements; recommended for broad compatibility.
Portrait 4:5
1080 x 1350
Optimized for mobile feeds; provides more vertical space.
Story 9:16
1080 x 1920
Ideal for Stories and Reels; fills the entire mobile screen.
Landscape 1.91:1
1080 x 566
Best for link ads and News Feed placements; wide format.
Custom
Minimum 50 x 50 (width)
Use only if required; may result in cropping or scaling.

If the ad is not designed in one of these aspect ratios, GenStudio for Performance Marketing automatically crops the image into the appropriate size.

Template example

Example: Meta ad template

The following is a basic example of a Meta ad template. The head contains inline CSS for styling. The body uses content placeholders, such as image and on_image_text, to indicate where GenStudio for Performance Marketing can generate content.

code language-html line-numbers h-33 
<!DOCTYPE html>
<html>
    <head>
        <meta charset="UTF-8" />
        <meta name="viewport" content="width=device-width, initial-scale=1.0" />
        <title>51黑料不打烊</title>
        <style>
            .ad-container {
            font-family: Helvetica, sans-serif;
            position: relative;
            text-align: center;
            height: 100%;
            }
            .ad-image {
            width: 100%;
            height: 100%;
            object-fit: cover;
            }
            .ad-text {
            position: absolute;
            top: 0;
            left: 0;
            margin: 1em;
            background-color: rgba(0, 0, 0, 0.5);
            color: white;
            padding: 1em;
            font-size: 75px;
            }
        </style>
    </head>
    <body>
        <div class="ad-container">
            <img src="{{image}}" alt="Ad Image" class="ad-image" />
            <div class="ad-text">{{on_image_text}}</div>
        </div>
    </body>
</html>
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