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Ads and ad placement overview

The Insights Ads view shows a list of ads for the connected channel ad account. An ad is a promotional asset that includes visual and interactive content intended for distribution to a specific audience as part of a marketing campaign.

The Ads table is organized using Ad names. Click the settings (cog) icon above the right side of the table to toggle the viewable columns.

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The Ad gallery view shows a collage of ad previews and a metric, such as click-through rate. Click the settings (cog) icon above the right side of the gallery to open Card settings and toggle one of three viewable metrics:

Ad details

Select an ad and view the performance metrics, text attributes, and placements associated with each ad. The Ad details page includes metrics for the ad click-through rate, cost per action, and spend鈥攈ow much of the budget has been spent on the ad. Since ads can have multiple placements, such as a feed or a banner, you can see a breakdown of the same metrics for each ad placement. Use the left and right arrows under Performance by ad placement to cycle through the placement metrics.

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Ad attributes

Below the ad preview is a list of attributes associated with the ad.

When assets and experiences are approved and stored in Content, or when ad placements are ingested from third-party channels, GenStudio for Performance Marketing generates tags based on their inherent features.

Feature categories include:

Ad formats

Ad formats refer to the various creative elements and layouts used to align with your campaign objectives, engage your target audience, and help track performance metrics.

Insights in GenStudio for Performance Marketing currently supports the following available ad formats.

Ad placements

Ad placements refer to the specific locations or platforms where your ads appear within a campaign. These placements determine how and where your audience interacts with your content. Ad placements broaden the audience reach, which helps maximize visibility, engagement, and overall campaign effectiveness.

When you create a campaign with Meta ads, you may have selected where to run your ads based on the campaign objective.

The following is a list of supported ad placements:

* See in the Meta Business Help Center.

Ad performance

Insights metrics can help you evaluate which ads contribute to the success of a campaign and which ad placements are most effective.

The following table provides definitions and insights for key digital marketing metrics in the Ads table view. Each metric includes a brief definition as it relates to ad names, how the metric is calculated, and one or more insights to help understand its significance and impact on an ad.

Placement performance

In the Ad details page view, the top three metrics reflect the overall performance of the selected ad. However, the Performance by placement section shows the detailed metrics for each ad placement. Use the right and left arrows to navigate through the different ad placements.

The following table provides definitions for ad placement performance metrics: